JMR Graphics Responds to an Article Providing Do's and Don'ts of Out-of-Home Advertising

Nationwide carwraps manufacturer JMR Graphics agrees with an article on the do's and don'ts of out-of-home advertising.

CENTRAL ISLIP, N.Y., July 12, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide car wraps manufacturer, approves The DSM Group's advice on out-of-home advertisements and the best ways to get your brand known. 

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A June 16th article from The DSM Group titled "Outdoor Advertising Guidelines; the Do's and Don'ts," helps your brand produce the best out-of-home advertisements to enhance the marketing of your company.

Don'ts of Out-of-Home Advertisement:

  • Don't Cover With Too Much Content:

Focus more on your brand itself than on posting a phone number, email address and address.  If someone is interested in your company, they will look up the name on the Internet.

  • Don't Try to Be too Clever:

Keep your ads smart and simple.  An ad that is too clever may get lost in translation, leaving people uninterested in what you have to offer.

  • Don't Clutter The Space:

Less is more, simple as that.

Do's of Out-Home Advertisement:

  • Think About the Placement of Your Ad:

The placement of your ad is just as necessary as the content of your out-of-home advertisement. Go view where the ad could potentially be placed; be sure that the ad location can be easily viewed.

  • Keep it 8 Words or Less:

The driver of a car going roughly 50-60 mph will not be able to read more than 6 words.  Be aware of this when deciding what words will be most effective in your branding.

  • Get Noticed But Don't Make a Huge Distraction:

Your ad wants to grab the attention of someone who is in motion. Make it simple and effective; there is no need to cause any accidents.

  • Innovative, Creative and Humorous:

Try to use all three! Make your advertisement memorable to people who pass and will want to find out more.

TJ Panell, a representative from nationwide vehicle wraps manufacturer JMR Graphics, says, "These Do's and Don'ts of out-of-home advertising are very simple ways to improve your advertisement.  They are great ideas to incorporate for any out-of-home advertisements, from billboards, to buses, to park benches."

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228,

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