JMR Graphics responds to an Article on Sobieski Vodka's Out-of-Home Advertisement

Nationwide car wraps manufacturer JMR Graphics comments on an article discussing how Sobieski Vodka uses billboards to influence people to buy their vodka.

CENTRAL ISLIP, N.Y., July 19, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide car wraps manufacturer, responds to an article published by AdWeek on Sobieski Vodka's "Truth in Vodka" campaign that began seven years ago.

(Photo - http://photos.prnewswire.com/prnh/20140702/124009)

A June 23rd article from AdWeek titled "Sobieski Vodka Keeps Telling It Like It Is in Outdoor Ads" discusses Sobieski Vodka's new ad that targets 25 to 29 year olds who are interested in purchasing vodka. Sobieski Vodka, a leading brand in Poland, has created out-of-home advertisements that include captions such as "Poland has only beaten Brazil twice in soccer. They've never beaten us in Vodka" and "Thousands in Poland are over 100 years old, it ain't the yogurt." Each quote is on a black billboard with the Sobieski Vodka logo next to it.  The ads reveal truths about events that happened and use those reasons for why vodka drinkers should purchase Sobieski Vodka.  The "Truth in Vodka" campaign began seven years ago and wants consumers to focus on what is in the bottle.

TJ Panell, a representative from nationwide car wraps manufacturer JMR Graphics, says, "The Sobieski Vodka out-of-home advertisement is witty, yet simple.  It makes you chuckle while still portraying a clear argument as to why young adults, or anyone legal to purchase alcohol, should buy Sobieski Vodka."

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, takara@fishbat.com

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SOURCE JMR Graphics



2014

Tags

Automotive, Transportation, Trucking & Railroad, Trucking and Road Transportation, Advertising, Publishing & Information Services




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