JMR Graphics Comments on an Article Discussing an Interesting New McDonald's Billboard Design

Nationwide truck wraps manufacturer JMR Graphics responds to an article discussing McDonald's new minimalistic billboard design.

CENTRAL ISLIP, N.Y., June 23, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide truck wraps manufacturer, comments on an article published by AdWeek discussing a new McDonald's billboard in France, which uses icons instead of pictures of food.


According to a May 22nd article from AdWeek titled, "McDonald's Unveils the Simplest Ads It's Ever Made," McDonald's has put up an incredibly minimalistic billboard in France featuring emoji-like icons in place of actual pictures of its food. Interestingly enough there is no branding at all in these ads. McDonald's is not mentioned in words anywhere on the ad, only a small logo appears.

The ad will appear in over 2,700 places throughout France and is supposed to show a new, unique and modern side to McDonald's advertising. The clean, simple drawings are eye catching.

TJ Panell, a representative from JMR Graphics, says, "This is a bold move by McDonald's to not brand their new campaign at all. Because McDonald's is such a widely known chain, it is very likely that someone will see these images and immediately associate them with McDonald's, along with the help of the small 'M' logo. However, I would always advise a company to brand their ads even further."

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228,

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