LOS ANGELES, Sept. 6, 2013 /PRNewswire-iReach/ -- James Buccelli is the CEO and Chairman of Runway Magazine Inc., a wildly successful company located in Beverly Hills, California. Runway Magazine Inc. is a full service publicity firm that specializes in customized public relations strategies, especially those pertaining to the consumer goods, fashion, entertainment, and beauty industries. Runway Magazines Inc. is also the publisher behind Runway Magazine®, which James Buccelli both edits and oversees.
In 2003, James Buccelli and his team at Runway Magazine Inc. were thrilled when Lauren Weisberger's novel, "The Devil Wears Prada," became an international bestseller. Why would a fashion firm care about a novel? The answer was simple. In "The Devil Wears Prada," the novel's protagonist goes to work at a fashion magazine in New York City. Although some have speculated that the fictional fashion magazine was inspired by Vogue, Lauren Weisberger called the magazine "Runway." James Buccelli noticed that as the book grew in popularity, traffic to Runway Magazine's website increased.
In 2006, James Buccelli was even more pleased to learn that a film version of "The Devil Wears Prada" would soon hit theaters. Starring Anne Hathaway and Meryl Streep, the film grossed over $300 million, bringing James Buccelli and Runway Magazine® even more attention. "We never expected to receive so much accidental publicity," said James Buccelli, "but I never turn free publicity down!"
The film version of "The Devil Wears Prada" is said to be one of the most expensively costumed movies in history, because so many high-end designers allowed their clothing and accessories to be used. James Buccelli, as a fashion insider, was familiar with all of those couture designers, and was happy to have the name of his magazine associated with those brands. As it turned out, the film might have been even more expensively costumed, if not for Anna Wintour, the editor of U.S. Vogue. Because many designers thought that Lauren Weisberger had based Meryl Streep's character on Ms. Wintour – unflatteringly, of course – they refused to have their clothing featured, for fear of retaliation from Ms. Wintour. As James Buccelli later learned, these designers shouldn't have worried. Ms. Wintour later made a statement saying that she enjoyed the film, and found Meryl Streep excellent in her role.
Ginia Bellefante of the The New York Times called "The Devil Wears Prada" one of the "truest portrayals of fashion culture since 'Unzipped,'" and other critics tended to agree. James Buccelli himself is located in Los Angeles, so his experience as a fashion insider is somewhat different than those of fashion insiders based in New York City. Still, James Buccelli greatly enjoyed the film – even beyond the publicity. Of course, as an innovative designer and established fashion entrepreneur, James Buccelli especially appreciated the fashion. "The wardrobe team did an amazing job with the costumes," James Buccelli remarked, after seeing the film. "They truly captured an era, and an industry."
In June of 2013, Lauren Weisberger released the sequel to her novel, which is called "Revenge Wears Prada: The Devil Returns." James Buccelli expects that the new novel, as well as the film's sequel, will generate even more publicity for Runway Magazine.
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About: James Buccelli, CEO and Chairman of Runway Magazine, is always seeking tie-ins with celebrities and popular culture.
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SOURCE Runway Magazine Inc.