DENVER, Aug. 10, 2012 /PRNewswire-iReach/ -- There's no question that businesses need to be aware of, and responsive to, comments about their companies that appear in online venues. For example, a recent Nielsen report found that 70 percent of consumers around the globe trust online consumer reviews above other forms of advertising, second only to word-of-mouth recommendations from family members and friends. In this business environment, a variety of companies have created online tools that allow businesses to monitor their reputation, advanced reputation management companies like InternetReputation.com can truly help business owners to amend poor online images.
The most well-known monitoring tool is provided by Google. Users can create a series of keywords for the Google Alert program to search for, and when those terms are found, the service will send an email message. Similarly, Yahoo has unveiled a search tool that will allow clients to monitor specific keywords and view graphics that detail where the terms are appearing. Other companies that are doing the same include Naymz and Rankur.
On the surface, it would seem that these tools would obliterate the need for online reputation firms. However, this has been proven patently false. In fact, many companies who sign up for reputation monitoring tools like Google Alerts discover that they need additional help that only a reputation management firm can supply.
The research firm Gartner recently suggested that companies who do not respond to comments made on social media channels can expect to experience a 15 percent increase in client abandonment. This seems to indicate that companies who want to be visible and keep their reputations intact will need to aggressively react when they find that they're under attack. Unfortunately, many company owners simply do not have the time to handle the tasks that are required in order to manage a reputation attack. Running a business means handling orders, managing people, controlling expenses and more. This leaves very little time to obsessively monitor online chatter, and it leaves even less time for writing articles, crafting press releases, working with irate consumers and otherwise responding to attacks. This is something many CEOs are learning the hard way, as they notice that their days are consistently eaten up with reputation management tasks.
In addition, many business professionals simply do not have the writing skills required in order to conduct an effective media campaign. In fact, according to a recent article produced by AOL jobs, many recent MBA graduates do not have the writing skills that would allow them to succeed in a modern business environment, as their classes tend to emphasize oral communication skills. Business executives who attempt to respond to written comments may create copy full of grammar errors, and this could lead to a further decline in that company's reputation. Additionally, responding to angry comments while keeping a cool head is almost impossible for anyone with a pulse, and adding fuel to the fire with heated responses written quickly could allow the reputation damage to escalate.
Reputation management firms like InternetReputation.com offer tools that DIY reputation monitoring tools cannot. InternetReputation.com offers clients around-the-clock monitoring, and the company employs a team of educated writers who can respond to attacks with a barrage of positive content that is beautifully crafted and free of errors. Now that more companies are understanding the value of a stellar online reputation, and CEOs realize that they do not have the time or the skills to amend the damage, InternetReputation.com is poised to achieve even greater success in the coming years.
Media Contact: Gary B InternetReputation.com, 800-758-9012, firstname.lastname@example.org
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