Internet Marketing Company, fishbat, Shares 3 Things to Consider When Using Influencers to Connect with Consumers

LONG ISLAND, N.Y., May 18, 2018 /PRNewswire-iReach/ -- Internet marketing agency, fishbat, helps businesses to get more from influencer marketing by explaining what companies should consider if they plan to work with influencers as part of their overall marketing strategy.

Influencers connect businesses to target audiences in ways that are difficult to replicate but yield positive results. So, many companies are starting to partner with influencers that fit their brand. If influencer marketing is on your horizon, here are three items you'll want to consider:

  1. What will your influencer campaign achieve and how will you define success? Influencers work with businesses in a variety of ways. Part of what makes influencer marketing unique is the variety of options companies have to work with when it comes to building their brand, maximizing their reach, and developing relationships with potential customers. When a business launches an influencer campaign they might expect the campaign to raise brand awareness, increase sales, or explore the profitability of an untapped niche. To build a positive relationship with an influencer and increase your ROI, you should know what you want your influencer to achieve for you. You also need to know how you will assess the performance of the campaign. Performance metrics might include, for example, number of social media impressions, click-throughs, or sales.  
  2. What campaign business model will you use? Business have options with how they organize their influencer campaigns. For instance, influencers can create content for your brand (sponsored content), or you could showcase influencers in your content (branded content). Companies can also create product lines with influencers, or have influencers host an event for them. The way you choose to do businesses with influencers needs to be considered alongside what goals you hope to achieve.
  3. Which influencer is right for you? There are thousands of influencers to choose from, so you want to take your time and select the one that will be a good fit for your company and your goals. If you're unsure how to evaluate an influencer or how to work with one, you can let a digital marketing agency run your influencer marketing campaign.

ABOUT FISHBAT

Online marketing firm, fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat



2018

Tags

Computer Electronics, Multimedia & Internet, Advertising, New Products & Services



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