Internet Marketing Company, fishbat, Explains How to Strengthen Your Company's Online Presence

PATCHOGUE, N.Y., Nov. 24, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, explains how businesses can improve their presence on the internet.

As a business owner, your website is at the mercy of search algorithms. Unfortunately, changes in these algorithms can make or break your online presence. However, there are several ways to boost your online presence and prepare for future algorithm changes.

1. Use keywords on your website. Though the number and type of keywords you'll use will depend on your industry and your competitors, all businesses should use keywords. Use one to three keywords on each page of your website, in the messages on your social networking sites, and in your blog posts. When using keywords, try to make them sound like a natural part of your copy.

2. Post content to your website regularly. Original content is one of the best ways to improve your online presence. The more you produce, the better— as long as you're producing quality content. Posting one blog post per week on your website blog is helpful, but two or three posts per week is better.

3. Use social networking sites and link to them on your website. Nowadays, you almost have to have a social presence to rank well on the internet. The sites you select to participate on will largely be determined by your audience. However, it doesn't hurt to see if there are new potential customers on social networking sites you're not currently using.

4. Brag about your company. Building your web presence involves focusing your efforts on-page and off-page. This means you need to focus on marketing yourself on other sites as well as your own. Appearing on credible sites with a strong web presence gives you valuable backlinks. Press releases are one way to accomplish off page internet marketing. Publish a press release whenever you have something newsworthy to share.

5. Take care of the "tech" stuff. Your website's coding and technical features contribute to your internet presence. For example, XML sitemaps, 404 pages, 301 redirects, and the efficiency of your coding impact your search ranking. Optimizing and addressing the "technical" component of marketing your site on the internet is a must. If you're not sure how to manage the "technical" stuff, connect with your local digital marketing agency.

About fishbat

fishbat internet marketing firm takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available, from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat



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Electronic Commerce, Multimedia & Internet, Advertising



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