Internet Marketing Company, fishbat, Discusses Targeting and Personalization for Your 2018 Digital Marketing Strategy

How Deep Machine Learning and Content Segmentation Can Mean Marketing Gold for Your Business

TRIBECA, N.Y., Oct. 13, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses targeting and personalization for your 2018 marketing strategy.

Deep machine learning, combined with personalization and segmentation of content, will drive highly qualified visitors to your content and website as well as provide a superior user experience. Deep machine learning technology takes analytics to the next level with granular information about user preferences and historical online behaviors such as search queries, previous purchases, social media engagement and more. This information creates a virtual user personality that enables brands to target their audience with highly relevant content, ads, and search returns. Additionally, deep machine learning can enable a computer to decipher human context, making searches and results more accurate and relevant. This provides a far more personalized experience than traditional digital interactions.

Armed with this level of granular user information, brands are able to target users with highly personalized content; they can do so with content segmentation to address multiple target audiences at once. The combination of user-personality information gained through deep machine learning, and the ability to customize content based on the user's preferences, behaviors, and platforms of choice, will drive highly qualified traffic to the business, resulting in increased conversion, user retention, social sharing, and SEO results.

As 2018 approaches and marketing plans are getting hashed out, it behooves brands to integrate deep machine learning and content personalization for a year of both marketing and business growth success. Utilize a cloud-based machine learning system to understand the consumer better and meet their needs. Incorporating a content management system that is equipped to create segmented content for multi-platform dissemination will help to translate that data easily and efficiently into highly targeted and personalized content that will grow your customer base and help your business meet multiple objectives.

ABOUT FISHBAT
fishbat Internet Marketing Agency takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat



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2017

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Business, Science & Tech


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Internet Technology, Computer Electronics



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