Internet Marketing Company, fishbat, Discusses 7 Social Media Tips Tailored for Real Estate Brokers

PATCHOGUE, N.Y., May 19, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing agency that combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses seven social media tips tailored for real estate brokers.

Social media has provided a powerful medium for real estate brokers to reach potential clients. Social platforms provide engaging experiences to an attentive audience with the use of video, geotargeting, and targeted ads. But, it's not enough to just be on social media platforms, real estate brokers must be strategic to leverage their power effectively.

Put the OH! In Video With the creation of 360° video and powerful promoting platforms, videos can push home sales. Videos convey information quickly, increase search engine ranking, and are more frequently shared than text. Buyers filter through potential homes before stepping in any. As a result, when creating videos to promote, pay attention to the background. Homes should be staged, decluttered and filmed during a sunny day. Details can make or break presenting a home via video (and making the sale).

Use a CMS with built in analytics Utilize a content management system with built-in analytics to ensure that posts are consistent and gauge success across different platforms. Refine marketing efforts based on analytic feedback regarding the types of posts and platforms which received the most engagement to fine tune targeting efforts moving forward.

Go live to a geotargeted audience from an open house Target specific area audiences with geotargeting when going live at open houses to pull in localized traffic. Live video creates urgency and prompts large viewership. Highlighting the exciting features of a home during an open house can draw in interested buyers and impress people who may be looking for a creative agent to sell their home.

Optimize all posts and listings Just like any social media outreach, videos, posts, and listings should be optimized with keywords in titles and descriptions to increase search engine findability.

Be consistent & utilize social media as a relationship builder Build relationships with potential buyers, local sellers, and peers by using CMS to reliably post on social media to increase recognition, introduce homes, share tips, and promote open houses.

Extend reachwith hashtags Leverage trending hashtags related to homes you are selling as well as tags that promote unique features of the home. This extends social reach and creates excitement to increase engagement.

Be a big picture marketer  Invest in marketing the area, not just the homes. Where is the best place to get dinner, go jogging, or bring the kids to play? Create an area overview on platforms such as Pinterest, incorporate localized keywords in listing descriptions, and link to local sites, to provide a virtual snapshot of the area for potential buyers.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audience in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO, branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat



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Business, Science & Tech


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Multimedia & Internet, Social Media, Web Site, New Products & Services



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