Internet Marketing Agency fishbat Dives into the Wonderful World of Long-Term Planning

NEW YORK, Dec. 21, 2017 /PRNewswire-iReach/ -- Internet marketing agency, fishbat, explains the difference between long-term and short-term planning and helps businesses create a business-focused marketing plan.

What is long-term planning?

In the world of marketing, long-term planning refers to the creation and coordination of marketing strategies designed to achieve goals that are set five to ten years into the future.  Long-range plans should still be evaluated annually, and modified if necessary. The best long-term plans align with company objectives and focus on developing relationships.

Long-Term vs. Short-Term Planning

While long-term plans deal in five to ten-year segments, short-term plans deal in quarters and half-year segments and are typically part of an annual marketing plan. While long-term planning focuses on company vision and relationships, short-term plans concentrate on promoting goods and services and meeting quotas.

How to Create a Long-Term Plan

Companies need both long-term and short-term plans to be successful. While short-term plans focus on immediate tasks; for example, how many mailers, emails, or products need to be sent or sold, long-term plans are designed with vision and strategy in mind. Businesses need to take three steps to create a long-term marketing-focused business plan:

  1. Assess risk. Determine how your company fits into the world and your industry and how the environments in which your business operate are likely to shift. Use this information to get a sense of what the future is expected to hold and how your company will probably fare in that future. Take steps to minimize risk and maximize opportunity.
  2. Schedule opportunity reviews. Managing risk involves being aware of the potential for new opportunity. Schedule regular bi-annual or annual meetings or create a team to stay on top of trends and opportunities. The more options you create for your company, the stronger your company will be.
  3. Reflect and adapt. Long-term plans should be reviewed annually and adjusted when and where necessary. Though you should take steps to remain aligned with your long-term vision, there are several paths to that idea. The best executives are flexible and open-minded when it comes to figuring out the best ways to keep long-term plans on track. 

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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SOURCE fishbat

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