Internet Marketing Agency fishbat Discusses 4 Marketing Tips to be Mindful of This Holiday Season

TRIBECA, N.Y., Nov. 28, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing agency  which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, helps businesses navigate the complexities of marketing during the holiday season.

It's time to finalize your holiday marketing strategies, and keep key marketing practices in mind. Here are four items to consider:

Your phrasing. Audiences are sensitive to the terminology you use in your holiday marketing campaigns. While some members of your target audience won't take issue with you wishing them a Merry Christmas, others may. Instead of stressing over terminology, choose a phrase that conveys warmth to all. "Season's Greetings" and "Happy Holidays" are two excellent choices. The bottom line: customers want to feel welcome, so make your holiday marketing friendly, welcoming, expressive, and considerate.

Your audience's values. During the holidays, people take the time to get together with family. Consider moving your top holiday promotions to a weekend day between Thanksgiving and Christmas. Tell customers you want them to enjoy their time with friends and family and not feel pressured to shop on major holidays. Then, let them know the deals will be available all month long, or that they'll be back again on a different day.

The power of social media. Take advantage of social media by using social networking sites to market your goods and services this holiday. Create holiday themed images, videos, stories, and more. You can showcase your achievements, products, services, and deals on these platforms. Including incentives for audience members to share your content with others will increase the number of potential consumers you're able to reach this season. 

The power of a grand gesture. Consumers are paying attention to brands during the holidays and they're ready to shop. Try something different or big this year. An email campaign with irresistibly clever stories and giveaways will capture attention. If you can afford it, create a holiday app that does something similar. Grand gestures such as these will capture the attention of consumers and build brand awareness for your company.

About fishbat

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat



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Business, Science & Tech


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Internet Technology, Semantic Web, Computer Electronics, Social Media, Web Site



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