Interactive Virtual Reality Coloring Book, Imagine VR, Continues to Raise Funds on Kickstarter

Advanced virtual reality technology immerses both adults and children into their coloring world

HONG KONG, Nov. 10, 2017 /PRNewswire-iReach/ -- Technology company IF Interactive developed Imagine VR, an innovative art product that combines a virtual reality app and coloring books. With the Imagine VR mobile app, the included goggles, and one of the two coloring books (one designed for adults and one for children), consumers can capture beautiful, visually stunning effects that appear to jump right off the page. More than halfway through its Kickstarter campaign, Imagine VR is more than 50% funded by almost 150 backers and is showing no signs of slowing down.

For centuries, coloring books have been a popular tool for inspiring children's creativity and training their cognitive skills. For many adults, coloring books bring back the memory of the joy of their childhood. Coloring has experienced a resurgence in recent years as people have discovered the therapeutic effects of coloring books – relieving stress and creating focus in a way similar to meditation.

Imagine VR is designed as a product for both children and adults to de-stress. Coloring is an incredible brain stimulator; it has the power to calm nerves, reduce stress and more. With Imagine VR, users are not only stimulating their mind through art, but also through an interactive virtual reality experience that is truly unlike any other.

"Roughly 3 out of 4 people say they regularly experience physical symptoms from stress, with 76 percent saying that money and work is the biggest stressor. Adult coloring books are soaring in popularity for their ability to help people calm down and relax," explained Inc. Magazine Reporter Wanda Thibodeaux. "Additionally, as responsibilities increase, parents are finding it harder and harder to spend quality time with their kids. Nearly a third of parents say they always feel rushed, and a quarter of parents admit to spending just 34 minutes a day with their kids because of the stress of modern life. With these elements in mind, the Imagine VR coloring books from IF Interactive offer a simple platform for even adults to recharge. They can be a bridge to improved relationships, as parents and kids can work on the pages together before picking up the goggles."

The challenge of the Imagine VR campaign lies in the transformation of the concept of coloring books. By successfully mixing this art tradition with advanced VR technology, Imagine VR opens up a new dimension for coloring books. With Imagine VR, consumers will actually bring their drawings to life in the 3D virtual space.

To learn more about the Imagine VR campaign, visit the Kickstarter crowdfunding page at http://bit.ly/ImagineKickstart.

About IF Interactive Ltd.

IF Interactive is a company that has pioneered the research of merging art and technology with a track record of developing interactive products and delivered worldwide. The company's Founder and CEO, Mr. Hay Young, was the inventor of "Body Brush", a high-end interactive system which was selected for the Emerging Technologies of the Siggraph 2001 (the highest achievement in interactive computer technology) and the Cyberarts of Ars Electronica 2002 (highest achievement in interactive art). The company also has numerous awards under its belt including software awards in the Hong Kong ICT Awards in 2006, 2007 and 2009.

Media Contact: Kelsey Tabor, IF Interactive, 4135615755, press@ifinteractive.com

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SOURCE IF Interactive Ltd.



2017

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