Interactive Trade Show Booth Manufacturer, Gilbert, Shares 4 Items Jewelers Need to Have to Generate Leads at Trade Shows

MELVILLE, N.Y., Dec. 7, 2017 /PRNewswire-iReach/ -- Custom exhibit booths designer, Gilbert, explains the specifics Jewelers need to have in place at trade shows to be successful.

There's no magic number when it comes to deciding how many pieces of jewelry to take with you to a trade show. But, by planning months in advance, you can gain a sense of exactly how many pieces to take and where to display them. With this out of the way you can focus on developing the rest of your marketing to generate leads.

Working with a custom booth designer is the best way to figure out how many items to bring, where those items will go, and the marketing you need to generate leads because they know how to create a space that sells.

Here, expert custom booth designer, Gilbert, shares four items you'll need to have in place at your next trade show:

1.    Jewelry. Obviously, you will bring your merchandise. However, you only want to bring your most popular items. Too many items will overcrowd your display, overwhelm buyers, and cost you leads. By having a custom exhibit designer create your booth, you'll know in advance where each piece of jewelry will go, and you can plan out exactly how many items to bring and display. You'll end up with a space that beautifully highlights each item and attracts buyers to your booth. And, you'll save on shipping costs.

2.  An expertly crafted booth display. The look and feel of your booth will make or break your trade show experience. Your booth should have a walkway allowing visitors to meander through your merchandise display.

3.    Amazing graphics. A quality display includes attractive graphics. You'll want to showcase large, high quality images of your best-selling pieces. These images should include your name, logo, and slogan. 

4.    Booth management. With the right amount of jewelry, a terrific looking booth, and graphics that pop, you'll be selling and generating leads as soon as the show starts. Make sure you have a staff member to supervise booth-related aspects from install to take down as this leaves you free to focus on keeping track of leads you generate.

About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. The Gilbert exhibition booth design team of expert craftsmen and designers has decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events. 

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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2017

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