Intelligent Reach Partners with Ensighten To Make It Easy for Online Retailers To Broaden Their Online Sales Channels

With Intelligent Reach support now integrated into Ensighten's real-time, cloud-based tag management system, digital marketers can quickly deploy Intelligent Reach's data and optimisation platform, understand which online channels perform best, and make more intelligent channel optimisation decisions

LONDON, Jan. 28, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimise digital marketing performance, has signed a technology partnership with Intelligent Reach, a provider of data feed and performance optimisation solutions that empower truly actionable marketing and enable retailers to grow their online business more profitably. Located in London, England, Intelligent Reach's client list includes Argos, ASDA, Avis, Carphone Warehouse, Debenhams, and House of Fraser.


Intelligent Reach helps online retailers ensure their products are present wherever their customers prefer to shop, be that on the retailer's online store, or via third-party websites such as Amazon and eBay. Intelligent Reach's technology consolidates all a retailer's product data into a single, rich product feed that can be delivered through multiple distribution networks. The company uses tracking and analytics to help the retailer optimize placement of specific products in specific channels to maximize sales. By placing unique tags on every website that features its clients' products, Intelligent Reach can determine which clicks or user activities are generating sales.

Managing these tags can be a huge task that typically takes three to six months to complete, which is where Ensighten's tag management technology becomes crucial. Intelligent Reach is now offering Ensighten's tag management system to customers who must perform complex on-page tag management, such as is required with advanced analytics, AB testing, personalisation, and other website optimisation tools.

"Our advanced insight teams are building the Ensighten solution into their standard implementations," said Rebecca West, intelligence director at Intelligent Reach. "The deployment of advanced tags in now significantly simpler for our implementation engineers, and we are safe in the knowledge that site performance will be maintained or even improved while our clients benefit from streamlined and more agile approach to tracking."

"Over time the integration will be deeper as the partnership develops but for now it's the best of both worlds, leveraging great technology from platforms on either side," said Andrew Thomas, co-founder and development director at Intelligent Reach.

For those retailers or web agencies that already use Ensighten, adding Intelligent Reach tags to a website or mobile app is now much easier. With support for Intelligent Reach's unique JavaScript tags now built into Ensighten's cloud-based tag network, Intelligent Reach functionality on any web page is now enabled through Ensighten's console, rather than by manually adding an Intelligent Reach universal tag to each page.

With a few clicks, website managers can now use Ensighten to automatically deploy an Intelligent Reach tag, along with dozens of other tags that control website functionality, throughout an entire website. When a visitor's browser encounters Ensighten's master tag on any page, the Ensighten system determines, in real time, which tags to trigger and in which sequence. And by separating website content from tags, Ensighten accelerates page load times, ensuring the website feels responsive to visitors.

"We spent a long time evaluating the market for the perfect tag management solution, which could dovetail with our offering," said Steve Rivers, managing director and founder of Intelligent Reach. "Our platform enables marketing automation and optimisation at a granular level, and it's essential that we empower our customers to be as agile as possible to adapt to changing consumer behaviour. With Ensighten, we have been able to significantly add to the agility of our customers. In addition, the performance benefits associated with Ensighten's technology will ensure our customers have the very best chance to convert browsers into buyers."

"With Intelligent Reach support now built into Ensighten Manage, retailers and their agencies will dramatically shorten the time it takes to plan and execute the logistics of tag management, which means they spend more time on optimisation and experimentation to yield better sales results," said Adrian James, managing director of Ensighten EMEA. "We look forward to partnering with Steve and his team to introduce more retailers to their technology."

As an Ensighten partner, Intelligent Reach has joined Ensighten Connect, giving it access to a framework of benefits and services that give it access to best practices for tag management and as well as co-marketing opportunities.

The Intelligent Reach platform ensures that a merchant's outbound data is optimal — meaning their offers, products or messages are everywhere potential buyers are looking for them, at the right time. It tracks every interaction, automatically optimising marketing performance, aiding onsite conversion and creating the perfect next action. It utilises actionable insight and trading intelligence such as price intelligence to deliver the most profitable performance. The Intelligent Reach platform and market-leading professional services are used by 10 of the UK's top 50 companies, such as ASDA, Carphone Warehouse, House of Fraser, Debenhams and Very. Visit our site at and sign up for our blog, or follow us on and Twitter @IntelliReach.

Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft Stores, MoneySupermarket,, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at, and follow Ensighten on and Twitter @ensighten.

Media Contact: Tim Cox Ensighten, 650-369-7784,

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