Iconic graphic artist John Van Hamersveld announces global licensing initiative with The Content Agency

Five decades of original art and designs to be made available in new licensing program

SANTA MONICA, Calif., Oct. 23, 2012 /PRNewswire-iReach/ -- In an unprecedented high profile collaboration, John Van Hamersveld, internationally renowned artist and graphic designer, announced at his Santa Monica design studio today that he had entered into an exclusive master licensing agreement with The Content Agency, a full service intellectual property firm in Los Angeles, to develop and promote his extensive art library that spans five decades of lifestyle culture and includes his iconic poster art, all of his classic pop art and designs, as well as his professional photographs.

(Photo: http://photos.prnewswire.com/prnh/20121023/CG97654)

"This is a monumental day for The Content Agency, and we are thrilled to share this extensive library of creative content with the world. John Van Hamersveld is an internationally acclaimed and recognized American icon. His extraordinary designs, including the classic 1960'sEndless Summer movie poster that today represents an entire surf culture, have influenced and defined our contemporary West Coast lifestyle and pop culture. We are excited and honored to be a part of this fabulous legacy and look forward to developing a unique artist collaboration and licensing program," said Alex Mecl, co-founder and Creative Director at The Content Agency.

Under the terms of the new agreement, The Content Agency will develop and manage the global licensing for John Van Hamersveld, who will continue to provide the overall art direction while adding new creative content to the program.

"After five decades of creating original art, designing posters and album covers for bands like the Beatles, Rolling Stones, Kiss, Blondie, and The Grateful Dead, I have reached a new milestone in my professional career. I welcome The Content Agency on board of my new journey that will allow my work to be shared by others," said John Van Hamersveld. "Opening my private archives to product licensing and merchandising, will make my designs accessible to a new audience!"

The new international licensing program that will be developed over the next twelve months will focus on attracting potential domestic and international licensees from various industries, including apparel, home furnishings, stationary products, and the automobile industry.

About The Content Agency Inc.

The Content Agency is an international full-service intellectual property development and licensing company, founded by Alex Mecl and John Crumpacker, that discovers, develops, and distributes creative content across "brick-and-mortar" and digital platforms. The Content Agency has developed and currently manages licensing programs for Bruce Brown Films, action sports ledgend Shaun Palmer, and Los Angeles based urban street artist "Chase."

About John Van Hamersveld

John Van Hamersveld (born 1941, Baltimore, MD) is an American graphic artist and illustrator. In the early 1960s, while attending Art Center College of Design by day, he began his professional career as art director of Surfer Magazine. By the mid-1960s Van Hamersveld's groundbreaking promotional poster for the cult surf film The Endless Summer was making the rounds, and a name for its creator in the process. Eventually his talents were directed towards concert posters promoting shows by the likes of Jimi Hendrix, Jefferson Airplane, The Who and more. By the late '60s, John was hired as an art director at Capitol Records where he went on to design 300 album covers. Van Hamersveld's iconic sensibilities were later put to good use as he created logos, typography and complete graphic identities for brands such as Gotcha, Fatburger, JIMMY'Z and Tour America with the Cream Reunion Poster and DVD Tower Records. More recently the designer has seen his images realized on a massive scale, via 12 million LEDs, at the Fremont Street Experience in Las Vegas. An exhibition at Shepard Fairey's Subliminal Projects Gallery in 2009 was followed by the inclusion of John's work in LACMA's signature exhibition, Pacific Standard Time in 2011. His classic posters are available as fine reproductions through his Post-Future Art Company, while he continues his steady output of illustration and design through his Coolhous Studio in Santa Monica, California.

Media Contact:

Alexander Mecl The Content Agency, Inc., 310-218-7911, asm@contentagency.com

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SOURCE The Content Agency, Inc.



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