HRA Company, Clarity Benefit Solutions, Discusses Three Ways to Increase Your Book of Business Through Value-Added Benefits

NEW YORK, Nov. 24, 2017 /PRNewswire-iReach/ -- HRA company, Clarity Benefit Solutions, discusses three ways to increase your book of business through value-added benefits.

The fourth quarter is a busy time of year for brokers. It is an opportune time to reach out to clients with lucrative, value-added benefits to their current health insurance packages, as well as proposing new packages for your clients to offer their employees. Taking the time to add these options to your client's health plan offerings is not only a wise approach to expand your book of business, it also provides them with additional services that their employees will truly appreciate.

It is also vital to open a dialogue with your clients about value-added benefits, especially the small businesses who don't have the time to research the wide variety of healthcare packages and options that are out there. This is another opportunity to truly partner with a business and provide more than typical broker services. Here are some ways to strike up that conversation.

  • Remember the business retention angle. Before beginning this important discussion with your clients, don't forget how it will benefit you. Recommending valuable products and services that are specific to your client's needs will not only make them happy, it will make them more likely to stay with you, and recommend you to their peers as a trusted service provider.
  • Mention the possibility of your client's business expansion. In today's highly competitive job market, your clients need to come up with innovative ways to attract—and retain—top talent. The ability to offer top-notch health insurance packages with value-added options such as dental, vision, and life insurance allows your clients to offer solid solutions to their prospective and existing employees that they will be more likely to participate in—and value.
  • Emphasize the customization aspect. It's important to capitalize on the fact that health insurance is not a one-size-fits-all approach. It is possible for your clients to offer their employees customized plans specific to their needs. They can offer personalized, value-added benefits such as critical illness, cancer, accident, and hospital indemnity.

About Clarity Benefit Solutions: Clarity Benefit Solutions HRA company, provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, we have provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.

Media Contact: Calvin Clark, Clarity Benefit Solutions, 732-428-8272,

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SOURCE Clarity Benefit Solutions





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