How Wi-Fi and Small Cell Offloading Solutions Will Ease the Network Congestion Brought by Burgeoning Mobile Device Data Traffic Equivalent to 42 Quadrillion Tweets or 7 Billion Blu-ray Movies

FARMINGTON, Conn., April 15, 2013 /PRNewswire-iReach/ -- Smartphones and other devices generate thousands of petabytes of mobile data traffic yearly. New research expects mobile data traffic to pass 90,000 petabytes by 2017. Putting this number in perspective, that's roughly equivalent to nearly 42 quadrillion tweets or around 7 billion Blu-ray movies! Only 40 percent of this generated data will reach cellular networks because Wi-Fi networks will continue to serve the majority of this data traffic through at least 2017. This may not necessarily be a bad trend as ever increasing consumer traffic demand continues to outstrip the network capacity putting pressure on operators' networks.


Scaling, optimising and offloading are three solutions to congestion and heavy data usage. 4G need Wi-Fi and Small cell (microcell, picocell, and femtocells) offloading technologies to augment LTE networks. Offloading helps move mobile data traffic from one network to another by using complementary network technologies. In other words, offloading offers a win-win solution: reduces congestion in cellular networks while proving cost savings on data services and higher bandwidth availability for end-users. On the operator end, offloading mobile data traffic onto available complementary networks reduces bottlenecking of services and enables improved network resource allocation. Operators can achieve this by deploying their own public Wi-Fi hotspots and pre-installing connection manager software on client smartphones for hotspot detection.

"Mobile Data Offload & Onload: Wi-Fi, Small Cell & Carrier-Grade Strategies 2013-2017" finds that mobile network operators are already starting to build out networks based on public access small cells. This will have a big effect on the offload ecosystem.

The report further identifies a series of trends that are coming together to greatly accelerate carrier-Wi-Fi adoption, mainly NGH (Next Generation Hotspot) and Hotspot 2.0 specifications along with 5GHz enabled devices.

More information about this report and a free sample are available at

The enhanced excel workbook included with the above report is also available for separate purchase. The workbook contains all global and regional data from the Mobile Data Offload & Onload report plus seven country level splits and additional data points, including: 140 tables, containing nearly 15,000 data points and 25 What-If-Analyses; Total Data Usage ~ Split by Fixed & Mobile Devices; Total Mobile Data Traffic via Cellular Network; Total Mobile Data Traffic Offloaded and Onloaded; Data Offloaded via Small Cells & WiFi.

More information about the mobile data offload and onload worksheet is available at

Small cell deployments: four key operator challenges

Operators expect costs for new small cell hardware to decline by 60 - 75% within the next two years. Mobile operators will increasingly turn to small cells to address capacity and coverage issues in 2013, with volume shipments increasing significantly in 2014. Small cells change how operators will design cellular networks and therefore must be factored in to all cellular network strategies. However, mobile operators face four major challenges when planning to use small cells to deploy wireless services.

More information about this report and a free sample are available at

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