HEX partners up with iconic artist Eric Haze to produce bold new collection

Haze Collection marks an insightful, street-smart approach to contemporary bags and carryalls

OXNARD, Calif., July 23, 2013 /PRNewswire-iReach/ -- HEX, award-winning fashionable techcessories brand, today announced the release of the Haze collection, its newest product line for summer. Engineered around art designed specifically for HEX by renowned artist Eric Haze, this collection symbolizes a pleasant departure from the current day status quo in the accessories category and is a welcomed surprise for those seeking to spice it up this summer. Pairing the recognizable silhouettes of HEX with the imagination of Haze, this unique collection is a testament to both the creative process and functionality blending together. Through the fusion of staple HEX traits like 16oz waxed coated canvas, protective storage compartments and deep contrasting colors completed with the boldness of pattern that only an icon like Haze could design, this collection is a welcomed addition to this summer's lineup.

(Photo: http://photos.prnewswire.com/prnh/20130723/MN51337)

"The idea behind the Haze collection was actually pretty simple in theory, in that we just wanted to give him a blank canvas and allow him do what he does best," says Carl Steindler, marketing manager, HEX. "Of course we had ideas about colors and key silhouettes, but overall we wanted him to paint his picture for us, and it's because of that detachment that I think this collection will be a great success. Nothing was forced or contrived which is a dream come true when working with any artist.  We couldn't be happier with the result."

"I'm really excited about this HEX collaboration and our new collection, which totally represents the kind of balance between art, design and product I've been striving for over these past few years," states Eric Haze. "The sophistication of the HEX product line provided a great canvas for me to work with and lent itself perfectly to the kind of geometry and pattern work we applied to it, and I really think the end result has a very grown up, sexy feel to it which I'm deeply satisfied with."

Featuring two color ways, both a black/grey and blue/grey option, the Haze collection's spirited pattern and bold color palette really accentuate the multiple features found within the bags themselves. From carefully thought out accessibility features in the form of fleece-lined laptop, tablet and mobile phone storage compartments to the more sophisticated design elements comprising magnetic closures and genuine leather trims, this collection truly offers a full range of products to suit any need. Whether it's the Cloak Backpack, Tote Bag, Laptop Duffel, 13" Laptop Sleeve or Axis Wallet for iPhone 5, with prices ranging from $44.95 to $119.95 there's no doubt that much more than just a small something can be found by anybody looking to protect and carry their precious tech devices in the height of artistic style this summer.

For more information on the Haze collection and HEX's complete line of techcessories, visit www.shophex.com or follow them on Facebook, Twitter and Instagram. For further background on the artist Eric Haze, we encourage you to check out www.interhaze.com or say hello to him on Twitter as well.

*In conjunction of both HEX and Eric Haze's continued support of the arts, especially within New York and Los Angeles inner-city schools, they have both chosen to donate some limited edition, Archival Quality Silkscreen Prints to be sold with all proceeds benefiting Urban Arts Partnership. The prints measure 22" x 30" and are a direct representation of this new collection itself. Each is hand signed by Haze himself and numbered exclusively to 50. For more information on how you could win one of these extremely rare pieces of art and support a great cause in the process please visit www.shophex.com/urbanarts now!

About Eric Haze

Born in 1961, native New Yorker Eric Haze has been making his impact felt in the worlds of art, design and product for over three decades. As an original member of the Soul Artists and Zoo York skate crew, Haze was one of the first generation of legitimate graffiti artists to emerge into the art world in the early 1980's. With a continued passion for lettering and the written word at heart, Haze switched gears in the mid 80's studying design at the School of Visual Arts (SVA) preparing himself to take on a new focus in the world of graphic design and art direction. Upon setting up his first design studio in 1985, Haze quickly emerged as one of the singular graphic artists of his time born out of the original hip-hop movement working with artists Public Enemy, The Beastie Boys, LL Cool J, EPMD, Young MC and Tone Loc, as well as seminal record labels like Delicious Vinyl, Cold Chillin' and Def Jam. Present day, Haze continues to direct his brand, art and design studio out of their Williamsburg, Brooklyn headquarters. His work has been featured in notable galleries and museums including MOCA, MoMA, Fun Gallery and Known Gallery as well as alongside other iconic artists Keith Haring, Jean Micheal Basquiat and Andy Warhol. Haze has also collaborated commercially with Nike, G-Shock, Honda, and now HEX. Further info: www.interhaze.com

About Urban Arts Partnership

Urban Arts Partnership advances the intellectual, social and artistic development of underserved public school students through arts-integrated education programs to close the achievement gap. Founded in 1991, they currently partner with 96 New York City and 9 Los Angeles public schools, impacting more than 9,000 students through programs proven to boost academic achievement and promote positive youth development. Further info: www.urbanarts.org

Marketing/PR inquiries:
Carl Steindler

Media Contact: HEX PR, HEX Holdings LLC, 866-294-4878, info@shophex.com

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