Guide Financial Selected to Present Next-Generation Personal Finance Product at FinovateFall 2013

SAN FRANCISCO, Aug. 9, 2013 /PRNewswire-iReach/ -- San Francisco-based Guide Financial has been selected to present at FinovateFall 2013 in New York City, where the company will demonstrate its powerful new Savings Scan technology.

Guide Financial is a personal money mentor for mainstream America – providing free, unbiased and comprehensive advice for individuals lacking access to financial guidance.

The company's Savings Scan technology analyzes users' accounts to automatically identify savings opportunities across 25 different financial areas – from debt payment to retirement, and provides step-by-step directions for capturing savings.

Guide serves as a personal money advocate, helping customers keep thousands of dollars more in their wallets by making better decisions throughout their financial lives.

At Finovate on September 10th and 11th, Guide's management team will highlight previously unreleased Guide features to the 1,000+ conference attendees. Eric Mattson, CEO of The Finovate Group, noted that the Finovate event would be bigger than ever, featuring a roster of "the most innovative emerging fintech companies we've seen for many years. The lineup this year was particularly strong – we had to be especially selective in choosing participants and are very excited to see their products live on stage at the event."

Regarding the company's selection for the event, Guide CEO Uri Pomerantz noted "we're honored to demo our product at FinovateFall NYC this year. As a company that is looking to deliver high-quality financial advice on an unprecedented scale, this is an ideal venue for highlighting our product and exchanging ideas with the most accomplished and innovative financial technology entrepreneurs in the world."

Guide is currently offering access to its first savings area – mortgage refinancing, as part of a private beta release. Individuals interested in registering for early access to upcoming wider Guide product releases can visit

About Guide Financial

Guide is a personal money mentor for mainstream America – providing free, unbiased and comprehensive financial advice for the 55 million Gen X middle-class individuals that lack access to affordable guidance.

Guide's software analyzes user accounts to find savings potential in 25 areas, and provides detailed guides to help users save. The company's beta users are finding savings which amount to an average of $7,000 per year.

About Finovate

FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in NYC, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate, and unique format.

For more information on the event or to view videos of previous demos, please visit"

Media Contact: Scott Burns, Guide Financial, 6463728643,

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SOURCE Guide Financial



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