GrowthPlay Announces Frank Cespedes and Andrea (Andy) Cunningham as New Board Members

CHICAGO, Aug. 23, 2016 /PRNewswire-iReach/ -- Chicago-based GrowthPlay, LLC is pleased to announce the appointment of Frank Cespedes and Andy Cunningham as the newest members of its Board of Directors.  Their appointment expands the board to six directors, including Eli Boufis, Michael Palm, Stephen Thompson, and Daniel Weinfurter.

"GrowthPlay is working diligently to extend reach and engage new leaders, and we couldn't be more pleased about the deep experience Frank and Andy bring to our Board. Their extensive knowledge in strategy, sales, leadership, and marketing will be a tremendous asset in delivering high-quality sales effectiveness solutions," says Dan Weinfurter, CEO of GrowthPlay. "We look forward to benefitting from their counsel, particularly representing Boston and the San Francisco Bay area, two locations where we have a tremendous amount of client activity."

Frank Cespedes teaches at Harvard Business School. For 12 years, he was the Managing Partner at a firm which won awards in the United States and Europe for its work with Fortune-1000 companies worldwide, and he has consulted to many organizations across industries. At Harvard, he has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, and was co-lead of the Sustainable Market Leadership program for CEOs and their leadership teams.  He currently teaches the Entrepreneurial Sales and Marketing course in the MBA program as well as modules in the Owner President Management (OPM) executive program, and he heads the executive program on "Aligning Strategy and Sales." He has served on the boards of both established and start-up firms.

Frank is the author or co-author of six books, including Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press, 2014); Concurrent Marketing: Integrating Product, Sales and Service (Harvard Business School Press); as well as articles in Harvard Business Review, Wall Street Journal, Strategy and Business, Business Horizons, California Management Review, International Encyclopedia of Business and Management, Journal of Managerial Issues, Journal of Personal Selling & Sales Management, Marketing Encyclopedia, Organization Science, Sloan Management Review, and Strategy & Business

"I'm impressed with GrowthPlay's strategic approach to helping their clients drive more rapid organic revenue growth by improving sales execution, and intend to leverage my sales, marketing, and overall business experience to enhance their vision even further," says Cespedes.

Frank received his B.A. from the City College of New York, M.S. from M.I.T., and Ph.D. from Cornell University.

Andrea "Andy" Cunningham is a strategic marketing and communications expert who helped Steve Jobs launch the Apple Macintosh as a part of Regis McKenna. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy's public relations agency, Cunningham Communication, to represent him. Andy is currently the President of San Francisco-based Cunningham Collective, a strategic communications firm dedicated to bringing innovation to market.

Andy has played a key role in the launch of a number of new categories including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets, and clean tech investing. She is an expert in creating and executing marketing, branding, and communication strategies that accelerate growth, increase shareholder value, and advance corporate reputation.

"I'm very excited to join the GrowthPlay Board. This company is uniquely positioned to address a massive marketplace need for better and more effective sales. I look forward to assisting Dan Weinfurter and the leadership team in their ongoing merging of brands, sales effectiveness collaborations, and overall growth," says Cunningham.

Andy serves on the following for-profit boards: RhythmOne (ad tech), Specialized (bicycles and gear) and Finelite (commercial LED lighting systems); and the following non-profit boards: Aspen Institute, Menlo College, Northwestern's Medill School of Journalism, Media and Integrated Marketing Communications, and Zero1: The Art & Technology Network. She is a graduate of Northwestern University.

About GrowthPlay:

GrowthPlay addresses a pressing market need for helping businesses achieve better results by improving the sales capabilities and performance of front-line and customer-facing staff. The company helps clients improve their ability to drive profitable revenue growth by assessing and improving the capability, potential, and execution of client-facing individuals and teams. GrowthPlay's holistic approach brings together best-of-breed services and technologies in sales effectiveness, including the use of predictive assessment technology, as well as a broad array of proven sales consulting, training, development, and coaching interventions. For more information about GrowthPlay, go to www.growthplay.com

Media Contact: Lisa Spathis, Lisa J. Spathis, Inc., 847-831-1367, lisaspathis@gmail.com

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SOURCE GrowthPlay, LLC



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