COLUMBUS, Ohio, March 6, 2014 /PRNewswire-iReach/ -- Grange Insurance's latest Insurance Made Simple video, "Put it Away," encourages drivers to put away their smartphones and prevent distracted driving, which takes more than 3,000 lives a year in the United States alone according to the National Highway Traffic Safety Administration (NHTSA).
"Distracted driving accidents are so tragic, yet preventable," said Grange Chief Property & Casualty Officer John Ammendola. "Through our 'Put it Away' video and agent co-op advertising campaign, we're working together with independent agents to build awareness on this important issue and, as a result, save lives."
"Put it Away" is the third video in the Insurance Made Simple series designed to educate consumers on a variety of insurance and safety topics, helping them choose the right coverage, prevent claims and most importantly, stay safe.
Grange also recently partnered with WBNS-10TV in Columbus to sponsor the Maria's Message campaign. On September 17, 2013, 10TV Sports Anchor Dom Tiberi lost his daughter, Maria, in an accident involving distracted driving. With the support of sponsors like Grange, the station has launched a promotional campaign to bring awareness to this issue and make parents aware of the dangers and prevention around distracted driving.
In general, distracted driving involves anything that takes the eyes or mind off the road, and hands off the steering wheel, including:
- Using a cell phone or smartphone
- Eating and drinking
- Reading, including maps
- Watching a video
- Adjusting a radio, CD or MP3 player
Texting while driving is especially dangerous because it requires visual, manual and cognitive attention that distracts from driving. In fact, anytime drivers look at their phones, they are taking their eyes off the road for an average of five seconds. This also causes drivers to drift out of their lane about 10 percent of the time.
Tips to avoid distracted driving
The National Safety Council says that at least 28 percent of vehicle crashes are caused by texting and cell phone use alone—never mind other distractions. Here are some important tips to follow before getting behind the wheel:
- The best thing you can do with a phone while you're behind the wheel is to put it away so that you can safely control your vehicle and respond to events on the road.
- Take care of distractions before or after your trip so you can devote your full attention to driving.
- If another activity requires immediate action, enlist the help of your passengers or safely pull off the road and stop your vehicle before handling the situation.
- If you need to be accessible at all times, invest in a hands-free device. However, please note that hands-free does not mean risk-free, so only use it in absolute emergencies.
- Speak up and be a good passenger by reminding other drivers to follow these rules.
- Parents should talk with their young drivers about the dangers of distracted driving. Make a family pledge where everyone commits to safe driving. Go here for additional tips and here to print out a pledge for your family.
- While apps are not generally safe while driving, there are apps that can prevent you from texting while driving and keep you safer on the road. Go here for more information.
Safe driving pays
"Not only can being safe on the roads save lives, but it can also help drivers who have accident and violation-free records save up to 20 percent on their auto rates with Grange. Contact your independent agent for details," added Ammendola.
For more information about distracted driving, view Grange's latest video, Put it Away, from their Insurance Made Simple video series here.
Grange Insurance, with $2 billion in assets and more than $1 billion in annual revenue, is an insurance provider founded in 1935 and based in Columbus, Ohio. Through its network of independent agents, Grange offers auto, home, life and business insurance protection. The company and its affiliates serve policyholders in Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and Wisconsin. For more information, visit www.grangeinsurance.com.
Sr. Communications Specialist
To view this video on YouTube, please visit: http://www.youtube.com/watch?v=82gaH__RwZ4&list=PLsZ8PIvEPZkQQp06-_HBgYDPGO-wiKLM3&feature=c4-overvi
Media Contact: Jill Fazekas, Grange Insurance, 614-445-2430, fazekasj@Grangeinsurance.com
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SOURCE Grange Insurance