Grady Booch to Speak on the Human and Ethical Aspects of Big Data at Rock Stars of Big Data, the Must-Attend Big Data Event of the Year

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LOS ALAMITOS, Calif., Sept. 17, 2013 /PRNewswire-iReach/ -- Grady Booch, IBM Research Chief Scientist of Software Engineering and developer of the transmedia project, "Computing: The Human Experience," will speak at Rock Stars of Big Data, October 29 at the Computer History Museum in Mountain View, California.

Booch is recognized internationally for improving the art and the science of software development and has served as architect and architectural mentor for numerous complex software-intensive systems around the world. The author of six best-selling books and several hundred articles on computing, he has lectured on topics as diverse as software methodology and the morality of computing. "Computing: The Human Experience" will explore the history of computing in a five-part series of one-hour episodes.

At Rock Stars of Big Data, Booch will discuss the human consequences of collecting, analyzing, and acting upon data, as well as the ways in which the technology of big data and the human implications of it must co-evolve. He is among nearly a dozen technology leaders who will share their experiences at Rock Stars of Big Data. To register, visit

The high-level, one-day discussion, produced by IEEE Computer Society, is aimed at business as well as technology leaders. The summit will empower attendees to:

  • understand the potential for big data in their business,
  • create a big data culture,
  • make big data projects succeed,
  • use big data analytics to make the right decisions, and
  • prepare employees and teams for big data projects.

Other speakers include:

  • Chris Pouliot, Director of Algorithms and Analytics, Netflix
  • William Ruh, Vice President of GE Software
  • Michael Johnson, Director for Utility Care Data Analysis, Kaiser Permanente
  • Mark Seager, Intel CTO for Technical Computing
  • Dan Sturman, Engineering Director, Google
  • Stephen Brodsky, Technical Executive and Distinguished Engineer of Big Data Initiatives,  IBM Silicon Valley Lab
  • Bill Franks, Chief Analytics Officer, Teradata
  • osh Greenbaum, Principal, Enterprise Applications Consulting
  • Peter Ungaro, President and Chief Executive Officer, Cray

Team rates are available. Individuals and teams can register today at To stay updated on news and special offers, follow us at

About IEEE Computer Society

IEEE Computer Society is the world's leading computing membership organization and the trusted information and career-development source for a global workforce of technology leaders including: professors, researchers, software engineers, IT professionals, employers, and students. The unmatched source for technology information, inspiration, and collaboration, the IEEE Computer Society is the source that computing professionals trust to provide high-quality, state-of-the-art information on an on-demand basis. The Computer Society provides a wide range of forums for top minds to come together, including technical conferencespublications, and a comprehensive digital library, unique training webinars,professional training, and the TechLeader Training Partner Program to help organizations increase their staff's technical knowledge and expertise. The Computer Society is the producer of Rock Stars of Big Data, the must-attend big data event of the year. To find out more about the community for technology leaders, visit

Media Contact: Margo McCall, IEEE Computer Society, (714) 816-2182,

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SOURCE IEEE Computer Society



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