Global Market for Smartphone Apps: Why India Will Be One of the Biggest Players, Which Pitfalls MNOs Should Avoid, and Why Free Apps are a Misnomer

FARMINGTON, Conn., Nov. 15, 2012 /PRNewswire-iReach/ -- The mobile app platform is characterized by a thriving audience and is gaining serious market traction right now. In fact, the smartphone app market is dynamic in a way not seen before in the mobile world. To track these changes and improve knowledge and better interpret these changes, Global Information Inc (GII) provides executives with the latest research and market trend developments on the global market for mobile and smartphone apps from our premium market research partners.


One report examines the future role of mobile network operators (MNO's) in the app stores ecosystem and provides guidance on which pitfalls to avoid as well as app store opportunities to capitalize on. A second report provides a special focus on the dynamic smartphone and app market in India. A third report urges enterprises to look at the total cost of ownership when considering mobile because it's really a misnomer that all consumer apps are "free".

MNO App Stores

Channels to market and the fortunes of the players in the apps ecosystem have changed for a number of reasons: major gains for some players; mixed outlooks for many; the appearance of new and credible competitors, and the demise of others. Mobile network operators have demonstrated a mixed track record in engaging the developer community in a lasting and mutually beneficial way.  Major MNO groups have decided to abandon their own app store programs as vendors' app stores meet customers' and developers' wants and needs.

This report provides coverage of the key developments in the app stores arena over the previous year and the changing nature of MNOs' relationships with app stores and the developer community that supports them. The report concludes with observations for MNOs' future role in the app stores ecosystem, with guidance on traps to be avoided and some global app store opportunities that MNOs are very well positioned to address.

An Executive Summary for this report and free sample pages from the full document are available at

Smartphone App Market Monitor Vol. 7 (Q2 2012)

Today's leading smartphone app markets, the USA and the top 5 Western EU countries, will lose their dominant positions. The prerequisites of the Indian market to become one of the leading app markets are improving rapidly.

There are various factors that have an impact on the size of the app business in a country. The four main drivers for this development are: dynamic overall economic wealth, increase in average income, high expected number of smartphone shipments, and an active app developer community.

To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter. As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner.

An Executive Summary for this report and free sample pages from the full document are available at

The Future of App Stores

There has been a lot of public chatter over paid versus free mobile apps.  It's really a misnomer to think that all consumer apps are 'free.' While there may not be a charge when you download a mobile application, often there are charges after you start using the app. This is important issue for the enterprise especially when you're budgeting for mobile and don't allocate any (or enough) funds for mobile apps being used by the employees.

What clearly is a trend is that downloading the app is trending toward being free with deferral of charges until the user has had some time to use the application.  Also, there's a trend for content owners to provide free mobile access as long as the user has a contract with the provider in some way.  A good example would be NBC providing tablet video streaming from the 2012 Olympics from London. But, when the user when to NBC Olympics web site, the system asked the user to verify their cable TV account.  Once they account was verified, then access was provided to the video streaming.

Enterprises need to look at the 'total cost of ownership' (TCO) in a new light when considering mobile, especially when looking at smartphones and tablets.

An Executive Summary for this report and free sample pages from the full document are available at

About Global Information Inc. Global Information (GII) ( is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.

Media Contact: Jeremy Palaia Global Information, Inc., 1-860-674-8796,

News distributed by PR Newswire iReach:

SOURCE Global Information Inc.



Computer Electronics, Computer Software, Consumer Electronics, Advertising, Entertainment, Publishing & Information Services, Carriers and Services, Mobile Entertainment, Telecommunications Industry

Need Help