Global Health Media Kicks Off World Breastfeeding Week With New Teaching Videos

WAITSFIELD, Vt., July 30, 2015 /PRNewswire-iReach/ -- Global Health Media Project is marking World Breastfeeding Week (Aug. 1-7) with the release of nine new videos in its Breastfeeding Series for frontline health workers and mothers.

"Of all preventive interventions, breastfeeding has the greatest potential impact on child survival, yet only forty percent of babies in the developing world are exclusively breastfed," said Deb Van Dyke, founder of Global Health Media Project (GHMP). "Releasing new videos each day of World Breastfeeding Week is our contribution to the annual event promoting breastfeeding as a key to newborn health and survival rates worldwide."

Virtually every mother is able to breastfeed, if given appropriate support and practical assistance to resolve any problems. Breastfeeding is a skill that must be seen and done to learn most effectively. The power of visuals is vitally important to professionals and mothers learning how to breastfeed. Global Health Media's unique Breastfeeding Video Series "shows and tells" important information that can help health workers and mothers achieve greater breastfeeding success.

The newest videos—intended for mothers—address topics such as early initiation of breastfeeding, attachment, breastfeeding positions, and how to express milk, and are available in English, Spanish and French. Previously released videos in the series—aimed at health workers—have been viewed over a million times in two months and seen in more than 215 countries.

The videos, which follow current breastfeeding standards, were developed in consultation with a team of lactation experts and field tested in several locations in the developing world.

About World Breastfeeding Week

World Breastfeeding Week is coordinated by the World Alliance for Breastfeeding Action (WABA), a global network of individuals and organizations concerned with the protection, promotion and support of breastfeeding worldwide. WABA is in consultative status with UNICEF and in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC).

About Global Health Media Project

Global Health Media Project produces and distributes high-quality videos that "bring to life" critical health information for providers and populations in low-resource settings. To date, GHMP has produced video series on newborn care, childbirth, and breastfeeding, along with public health animations on cholera and Ebola. Used by organizations worldwide, the videos are available free-of-charge on the GHMP website (www.globalhealthmedia.org), where they can be watched or downloaded to mobile devices for offline use. You can connect with them on FacebookTwitter, and YouTube.

Media Contact: David Copithorne, Aquarius Advisers LLC, 617-201-9134, dcopithorne@aquariusadvisers.com

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SOURCE Global Health Media Project



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Health Care & Hospitals, Medical Pharmaceuticals, New Products & Services, Children, Women


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