Gilbert Shares 4 Tips for Standing Out at a Fashion Exhibit

MELVILLE, N.Y., Dec. 8, 2017 /PRNewswire-iReach/ -- Custom exhibit company, Gilbert, helps fashion brands get noticed at their next exhibit.

The fashion industry is very competitive. Brands looking to establish themselves should take every opportunity to gain exposure. Attending an exhibit or trade show event is an excellent way to gain exposure. Gilbert shares four ways fashion brands can maximize their exposure at an exhibit:

  1. Prepare ahead of time. Getting sought-after exposure is the result of thorough planning. Start researching trade shows a year in advance. If necessary, email the trade show organizer and ask questions. You'll want to make sure that your target audience will be in attendance. You'll also want to make sure that you can secure a favorable space for your booth at the event. 
  2. Invest in a custom display. Once you decide which show to attend, connect with a custom exhibit display company to start planning your booth. Brands that are successful at trade shows have a space that attracts and sells. A custom booth design company can create this type of space. They'll take care of every detail from traffic flow, to graphics, and marketing. 
  3. Have a strategy in place. Your booth should feature a central theme that tells a story. Be sure to brief your booth staff on how to embody this theme in their interactions with attendees. This will help attendees remember your brand after they leave the show. Giving away promotional items that reinforce your story is another excellent idea. Try to give away items that are so unique they're unforgettable. 
  4. Feature mind-blowing graphics. Display large, high quality images of your best-selling items. You might even consider featuring a billboard in your booth to attract attendees from across the event space. Including graphics and visuals that strike an emotional cord is a must. Fashion is all about visuals. So, including video is another smart idea, especially if it's edgy enough to get noticed. 

About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. The Gilbert experiential exhibits team of expert craftsmen and designers has decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100,

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