Gilbert Discusses How Attendees Find Out About Events

MELVILLE, N.Y., Oct. 13, 2017 /PRNewswire-iReach/ -- Custom exhibit booth designer, Gilbert, helps event organizers with marketing and promotion by explaining how potential visitors hear about exhibits, trade shows and other events.

A successful event requires strategic marketing and coordination. Gilbert shares four tips that increase the likelihood of attendees hear about events. 

  1. Advertise the event in the right publications. Spreading the word about an event requires strategy. Publish information in magazines and other media outlets that reach the target audience. A well-rounded marketing campaign includes the use of social media, paid search advertising and press releases. Event hosts want to target their marketing efforts to audiences that will attend. These are the audiences that have an interest in the companies, products and presenters participating in the event. 
  2. Host the event at a popular destination. Attract potential attendees by hosting the event in an enticing location. Attendees are more likely to attend an event if they can turn their travel into a vacation. However, be sure that the destination offers the types of activities that the target audience enjoys. Large cities are ideal because they offer something for everyone and are generally easier to reach. 
  3. Create an informative and easy to navigate website for the event. Every event must have a website. Attendees will visit the site to learn about the event and plan their stay. A top-notch event website includes information about location, dates, presenters, products and companies that will attend. Consider including an interactive element on the site where potential attendees can interact with event managers, presenters and companies before the event.
  4. Invite high profile companies and presenters to advertise the event. Invite high profile companies with products and knowledge that interest your target audience. Communicate with them regularly and encourage them to promote the event to their audiences. If potential attendees feel they will gain knowledge or make a valuable connection, they are more likely to attend. Even the best marketing efforts won't sway potential attendees to attend if they have no interest in the presenters or companies who participate in the event. Promoting the event through high-impact companies helps hosts reach their target audience.

About Gilbert: Gilbert exhibition booth design ensures event participants make a positive first impression. Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events. 

Media Contact: Steve Ballen, Gilbert, 631.577.1100,

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