GE Software's William Ruh to Speak on Industrial Internet at Rock Stars of Big Data

Register Now to Reserve Your Seat

LOS ALAMITOS, Calif., Aug. 12, 2013 /PRNewswire-iReach/ -- The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. The resulting Industrial Internet will have the same transformative effect as the consumer Internet, bringing about intelligence through innovative sensor technology, machine-to-machine connectivity, new approaches to automation, and software that provides real-time insight.

William Ruh, Vice President of GE Software, will discuss this transformation, and how the Industrial Internet is creating business opportunities, during his presentation at Rock Stars of Big Data, set for October 29 at the Computer History Museum in the Silicon Valley. 

This seismic shift, said Ruh, will require companies to make strategic decisions on capturing this increasingly valuable part of the value-chain. For example, companies in the automotive industry are capturing the software value inherent in vehicles' transformation into entertainment, navigation, and social systems. Companies that want to win and survive in today's economy must ask if it makes more sense to focus on existing products and business models or create new integrated hardware/software solutions and services, he said.

At GE Software, Ruh leads software services and solutions portfolio strategy, development, and operations to power the Industrial Internet. These systems and solutions put data to work for GE Software's customers, giving businesses intelligent insight to make more sustainable and safe products.

Ruh is an accomplished author and frequent speaker on emerging business models, cloud computing, analytics, mobile computing, agile development, large-scale distributed systems, and m2m communications. He has extensive experience in enterprise application integration and object-oriented technology.

He is among nearly a dozen technology leaders who will share their experiences at Rock Stars of Big Data. To register, visit

The high-level, one-day discussion, produced by IEEE Computer Society, is aimed at business as well as technology leaders. The summit will empower attendees to:

  • understand the potential for big data in their business,
  • create a big data culture,
  • make big data projects succeed,
  • use big data analytics to make the right decisions, and
  • prepare employees and teams for big data projects.

Other speakers include:

  • Chris Pouliot, Director of Algorithms and Analytics, Netflix
  • Grady Booch, Chief Scientist of Software Engineering, IBM Research
  • Robert Mangel, Director of Service Quality Research, Kaiser Permanente
  • Stephen Wheat, General Manager, HPC Business Unit, Intel
  • Dan Sturman, Engineering Director, Google
  • Stephen Brodsky, Technical Executive and Distinguished Engineer of Big Data Initiatives,  IBM Silicon Valley Lab
  • Bill Franks, Chief Analytics Officer, Teradata
  • Josh Greenbaum, Principal, Enterprise Applications Consulting
  • Peter Ungaro, President and Chief Executive Officer, Cray

Team rates are available. Individuals and teams can register today at To stay updated on news and special offers, follow us at

About IEEE Computer Society

IEEE Computer Society is the world's leading computing membership organization and the trusted information and career-development source for a global workforce of technology leaders including: professors, researchers, software engineers, IT professionals, employers, and students. The unmatched source for technology information, inspiration, and collaboration, the IEEE Computer Society is the source that computing professionals trust to provide high-quality, state-of-the-art information on an on-demand basis. The Computer Society provides a wide range of forums for top minds to come together, including technical conferencespublications, and a comprehensive digital library, unique training webinars,professional training, and the TechLeader Training Partner Program to help organizations increase their staff's technical knowledge and expertise. The Computer Society is the producer of Rock Stars of Big Data, the must-attend big data event of the year. To find out more about the community for technology leaders, visit

Media Contact: Margo McCall, IEEE Computer Society, (714) 816-2182,

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SOURCE IEEE Computer Society

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