Garfield Creator Says Comic Boom Software Could Put Him Out of Business

Garfield's Toon Boom Animation Software Debuts August 11th

ALBANY, Ind., Aug. 8, 2011 /PRNewswire-iReach/ -- Software that turns mere mortals into superstar cartoonists has Garfield creator Jim Davis worried.  Comic strips and even comic books can be created easily with Garfield's Comic Boom, giving birth to a new generation of cartoonists.

"Back in my day we had only pencils and paper. This new software is like adding a jet pack to creativity.  Kids can craft characters and backgrounds and tell a story with such ease and speed that I'm a little worried I might be out of a job soon."

In truth, Davis is delighted with the software created by Toon Boom Animation, a world leader in animation creation software. Garfield's Comic Boom encourages creativity and storytelling with easy-to-use drawing and coloring tools, props, and library items prompting kids to produce comic panels, comic strips, and even comic books.  The software even allows users to record sound and voice-over, essentially turning the child into the director of their own unique production.  Adding yet another dimension, the final product can be instantly broadcast via e-mail, YouTube, Facebook, and mobile.

As an added bonus, Davis offers cartooning tips and tricks-of-the-trade for budding cartoonists in an exclusive tutorial for Garfield's Comic Boom users.

The new software is available for purchase beginning August 11th via the Toon Boom product store — http://toonboom.com/garfield.  Customers can use a promo code:  GARFIELD, to receive $10.00 off the purchase.  The promo code is valid until October 1, 2011.

"Garfield's Comic Boom is a great addition to Toon Boom's family of fun products. We are very proud to work with Jim Davis on this project and look forward to seeing the entertaining comic books this easy-to-use application will inspire to kids of all ages!" shared Joan Vogelesang, President and Chief Executive Officer at Toon Boom Animation.

The product will make its first public appearance at the Montreal ComicCon, September 17-21.  Davis' friend and peer, Lynn Johnston (For Better or For Worse) will conduct a workshop on creativity and storytelling. A demonstration will be given on the product's capabilities at the ComicCon main stage.

For product images:

http://fileshare.toonboom.com/weblinks/?id=2b45e8d6abf59038a975faeeb6dc0782&filename=GarfieldBranding

About Toon Boom Animation Inc.

Toon Boom Animation Inc. (http://toonboom.com) is the worldwide leader in digital content and animation creation software. Toon Boom carries user-friendly animation applications for all, catering to the needs of children, home users, creative professionals as well as students, educators and schools.

As importantly, Toon Boom is fully dedicated to the needs of independent animators and studios, offering a wide product range from powerful pre-production tools to leading-edge animation production solutions. Relying on its extensive expertise in animation production, Toon Boom provides consulting services in the fields of optimization, pipeline integration, production assistance and custom development.

Toon Boom Animation has received numerous awards including, in 2005, the Primetime Emmy® Engineering Award for its significant contribution made to the animation industry targeted for television.  In 2008, Flip Boom was granted a Parents' Choice Gold Award and a New Canadian Media Award in the Excellence in Children's category. In 2009, Flip Boom was selected as Editor's Choice by the prestigious Children's Technology Review for excellence in design. In 2010, Flip Boom All-Star was granted a Parents' Choice Silver Award,the NAPPA Honors Award and theTech & Learning Award of Excellence. Flip Boom Classic Curriculum has been a finalist at the Association of Educational Publisher's 2011 Distinguished Achievement Awards and Innovation Award for excellence in educational resources.

Toon Boom's client base ranges from major studios creating Hollywood blockbuster animated films to individual animators creating their first masterpieces. Market-leading studios using Toon Boom's products include Nelvana, Warner Bros., Mercury Filmworks, Yowza Animation, Bento Box, China Central Television, Toonz Animation India, eMation, Rough Draft Korea, Alphanim, Cromosoma and Enarmonia, to name a few. Some of the prestigious productions done with Toon Boom's technology include Les Triplettes de Belleville, Looney Tunes: Back in Action, The Rugrats, SpongeBob The Movie, Hanuman, Curious George, Go West: A New Lucky Luke Adventure, Simpsons The Movie, Chico & Rita and The Princess and the Frog.

About Garfield

GARFIELD was born on the comics pages on June 19, 1978.  The brainchild of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a fat, lazy, cynical orange cat who loves lasagna, coffee, and his remote control; his owner, the long-suffering Jon Arbuckle; and Odie, a sweet but dumb dog. GARFIELD was introduced to the world in just 41 newspapers but quickly became the fastest growing and most widely syndicated comic strip ever. Today, the strip appears in over 2310 newspapers and is read daily by over 200 million people around the globe.

The success of the comic strip spawned a popular animated TV show, "Garfield & Friends," which appeared on CBS-TV from 1988 to 1995, and is currently in worldwide syndication.  In 2009, "The Garfield Show", debuted on Cartoon Network USA.  PEOPLE magazine called the show, "One of the Year's Best New Kids' Shows."  The show now airs on Cartoon Network in 130 countries and recently made its debut on CCTV in China.

Garfield feature films (Twentieth Century Fox) include  Garfield: The Movie, released in June 2004, and  Garfield: A Tail of Two Kitties, June 2006.  The movies earned over $340 million at the box office.  Garfield also has been the star in three CGI-animated movies, all penned by Jim Davis.  Fox released GarfieldGets Real (2007), Garfield's Fun Fest (2008), and Garfield's Pet Force (2009) on DVD and in theatres.

Garfieldenjoys a healthy product-licensing program whereby nearly 400 manufacturers crank out thousands of products. The licensing and creative business for Garfield is handled by Paws, Inc., founded in 1981 by Davis.  The company, located in rural Indiana in the US, is a privately held company and the sole owner of the copyrights and trademarks for Garfield and the Garfield characters.

Garfield's empire also includes a popular web site, www.garfield.com. Garfield recently added a new edutainment site to his accomplishes.  He engages kids in interesting and pedagogically sound activities to promote literacy at www.professorgarfield.org/.

Media Contact: Kim Campbell Paws, Inc., 7652872364, kim@pawsinc.com

SOURCE Paws, Inc.



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Computer Electronics, Computer Software, Books, Publishing & Information Services, New Products & Services



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