FRESH - Healthy Café Brings Healthy Dining Option to Jersey City

Aditi Gupta Uses Guidant Financial to Invest Retirement Funds into New Business

Jersey City, N.J., Dec. 23, 2015 /PRNewswire-iReach/ -- In a world of processed, fatty and unhealthy food, FRESH – Healthy Café is a sigh of relief, offering all natural, antibiotic-free meals with several vegetarian options. Now, Jersey City-area residents are able to experience FRESH for themselves with the opening of a new location at 77 Hudson St. in Jersey City.

The FRESH franchise is owned by Aditi Gupta, who after working in the luxury retail industry for a number of years, decided to leave the corporate life and pursue her dream of bringing a healthy dining choice to her hometown of Jersey City. Aditi and her husband – both self-proclaimed foodies – have been living in Jersey City for more than 10 years and always felt there was a lack of healthy food options, especially when compared to New York City where they worked.

FRESH is constantly searching the world for the healthiest and highest quality ingredients for its menu. And, all food and drinks are served in ecofriendly containers and cups, so customers can feel great about the food and supporting a company that is committed to preserving the environment. The entire FRESH menu is available for take out, with convenient phone and online ordering options.

Running a business isn't new to Aditi, who supported her father's business in India prior to coming to the United States in 2007. To help finance the franchise purchase, Aditi tapped small business financing company Guidant Financial to help leverage her existing retirement funds using a process known as rollovers for business start-ups (ROBS). This funding vehicle allowed her to purchase the business without incurring any tax penalties or taking on additional debt.

"The best part is when I meet a satisfied customer who likes the food and is excited that we opened," said Aditi Gupta. "Many times, customers have come back saying that this is the best sandwich or smoothie they have ever had. The community has been incredibly receptive, and the professionalism, responsiveness and expertise of the Guidant Financial team was an enormous help in bringing my business dream to reality."

Gupta's FRESH Café is open for business. To learn more about their menu items or place an order, visit or call 908-899-2233.

About FRESH Restaurants

FRESH – Healthy Café is an international brand and global leader in the booming healthy fast-casual food industry. Today's customer has a growing appetite for nutritious, delicious food, unlike the unhealthy fare offered by other fast food franchises. FRESH is perfectly positioned to meet this demand, providing guests with an extraordinary health experience unlike any they've ever tasted. FRESH Restaurants is rapidly expanding, with new stores opening throughout the United States and around the world. For more information on FRESH and how you can become part of their growing team of success stories, visit

About Guidant Financial

Guidant Financial helps people create the life they want through innovative small business financing. They are the premier provider of rollovers for business start-ups (ROBS). Guidant's services allow people from all walks of life the freedom to purchase small businesses and franchises using their retirement funds without taking a taxable distribution or getting a loan, in addition to offering traditional funding options such as SBA loans, portfolio loans and unsecured credit. Visit Guidant on the Web at

Media Contact: Brooks Wallace, Hollywood Public Relations, 774-773-9571 x6,

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SOURCE FRESH Restaurants



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