BOSTON, May 14, 2013 /PRNewswire-iReach/ -- Jana, a Boston-based mobile technology company, announced today that Jon Miller, the former CEO of AOL, has joined the company's Board of Directors as an observer.
Jon brings extensive knowledge of engaging large digital audiences to his position on Jana's Board. Starting in 2002, he spent four years as CEO of AOL, leading the company's change from a subscription-based model to an advertising-supported model.
"We are thrilled to announce Jon's decision to join our Board," said Nathan Eagle, CEO Jana. "Jon has an array of experience working with large digital audiences, which will be a tremendous asset for our leadership team. As we continue to build out our audience, I look forward to working closely with Jon to connect global brands with our members."
The news of Miller's appointment comes at an exciting time for Jana, which is currently acquiring an average of one million new members every month.
"As the world's largest rewards platform, we have experienced tremendous growth in our member base recently," added Eagle. "Thanks to our new social marketing tools, there are over a million new emerging market consumers engaging with our platform every month. Our clients leverage our platform to reward all types of consumer action in emerging markets, from downloading an app or registering for a service to purchasing a product. With integrations into the billing systems of 237 mobile operators worldwide, Jana can reward these types actions and many more with prepaid mobile airtime."
Most recently, Miller was the CEO of Digital Media at News Corp. Prior to joining News Corp in 2009, Jon founded Velocity International Group, an investment group focusing on internet and digital media. Before founding Velocity, he served as CEO of AOL. Prior to joining AOL, Jon served as Managing Director of Nickelodeon International and then as CEO and President of USA Information and Services (now IACI and Expedia). Miller holds a B.A. from Harvard University.
Jana Drives Consumer Action in Emerging Markets
Jana is the world's largest rewards platform. With integrations into the billing systems of 237 mobile operators, Jana can instantly reward 3.48 billion emerging market consumers in 70 local currencies with prepaid airtime.
Global corporations are using Jana to understand, acquire, and retain emerging market consumers. Jana's airtime rewards platform can be easily integrated and configured to reward consumer actions including trial (registration, app downloads), engagement (watching a video, uploading a photo), advocacy (refer a friend), and product purchase (airtime rebates). In many cases, clients use airtime rewards to 'zero-rate' a trial of their digital services and mobile apps, directly offsetting the mobile data charges incurred by the consumer. Clients can also target members from Jana's audience. Every month, millions of emerging market consumers register with Jana to receive these offers.
Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills. These companies have used Jana to:
- Grow a digital audience by 125x in Vietnam
- Launch coupon campaigns in rural India
- Reduce market research costs by 3x in Brazil
- Grow sales by 30% in Indonesia
- Generate instant snapshots of consumer sentiment across Africa
- Increase purchase size by 7x in the Philippines
Series A investors include Todd Dagres (Spark Capital), Rohini Chakravarty (NEA), Jon Miller (AOL / News Corp), Paul Sagan (Akamai) and Esther Dyson.
For more information, please visit our website at www.jana.com
Sheela Subramanian Jana, 617-399-8272, firstname.lastname@example.org
News distributed by PR Newswire iReach: https://ireach.prnewswire.com