DALLAS, Aug. 19, 2014 /PRNewswire-iReach/ -- One of the driving factors for the social media analytics market is the ever-growing use of social media to engage with brands which thereby, leads to content generated from users. This creates huge amount of unstructured digital data present across social media platforms that can be mined to extract valuable insights. The major restraint in this market is the deployment cost and lack of a tangible Return on Investment (ROI). Social media analytics involves collection of data from social media platforms and blogs, and analysis of the collected data to extract actionable intelligence which is employed to make informed decisions pertaining to business. It facilitates marketers with a detailed understanding of the social consumer. It also helps to analyze the sentiment of the customer to augment marketing, branding, and customer service initiatives by marketers. Companies like Attensity, Attentio, Clarabridge, Crimson Hexagon, HP, IBM, SAP, SAS, Simply MEAsured, and Tableau Software are profiled in this research report available at http://www.reportsnreports.com/reports/295565-social-media-analytics-market-by-components-software-services-consulting-integration-support-data-sources-facebook-youtube-twitter-linkedin-google-plus-others-users-smbs-enterprises-market-forecasts-and-analysis-2014-2019-.html .
The report will help the market leaders/new entrants in this market in the following ways:
- This report segments the market into components, covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
- This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
- The report helps them understand the pulse of the market. It also provides information on key market drivers, restraints, challenges, and opportunities.
Digital or online engagement and social listening can impact perception of the customers and consequently, affect in developing a long-term relationship with them. Social media has both the potentialities to increase the good things about brands as well as bring serious damage to their image if brands do not meet the expectations of the customers. Social media sites like Facebook, Youtube, Twitter, Linkedin, Google Plus, and some other area included in this report. Purchase this report at http://www.reportsnreports.com/Purchase.aspx?name=295565 .
Table of Content
1.1 Key Takeaways
1.2 Report Description
1.3 Markets Covered
1.5 Research Methodology
2 Executive Summary
2.1 Overall Market Size
3 Market Overview
3.1 Market Definition
3.2 Market Evolution
3.3 Market Segmentation
3.4 Market Dynamics
3.5 Impact Analysis of DROS
3.6 Value Chain
4 Social Media Analytics: Market Size & Forecast By Component
5 Social Media Analytics: Market Size & Forecast By Data Source
5.6 Google Plus
6 Social Media Analytics: Market Size & Forecast By User
6.2 Small & Medium Businesses (SMBS)
7 Social Media Analytics: Market Size & Forecast By Vertical
7.3 Banking, Financial Services, and Insurance (BFSI)
7.4 Fast Moving Consumer Goods (FMCG)/ Consumer Packaged Goods (CPG)
7.5 Healthcare & Pharmaceuticals
7.6 Retail & Hospitality
7.7 Telecom & It
8 Social Media Analytics: Market Size & Forecast By Region
8.2 North America (Na)
8.4 Asia-Pacific (APAC)
8.5 Middle East & Africa (MEA)
8.6 Latin America (La)
9 Market Landscape
9.1 Competitive Landscape
9.2 End-User Landscape
10 Company Profiles
(Overview, Products & Services, Strategies & Insights, Developments and Mnm View)*
10.4 Crimson Hexagon
10.9 Simply MEAsured
10.10 Tableau Software
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