Food Testing Laboratory Launches All New Website

ISO 17025 Accredited Microbiology and Chemistry Lab Reinvents its Online Presence

GAINESVILLE, Fla., June 28, 2012 /PRNewswire-iReach/ -- ABC Research Laboratories has officially launched its all-new website at abcr.com. The new design features an easily navigated home page that immediately directs visitors to pages relevant to their industry, links to upcoming events involving ABC Research, blog access, downloadable content, and multiple opportunities for visitors to interact with ABC Research. The site launch also fully completes the transition of the "ABC Research Corporation" brand into "ABC Research Laboratories."

(Photo: http://photos.prnewswire.com/prnh/20120628/CG31467)

"Our new website is designed to shift the spotlight from our long list of available services to the visitors' specific needs. For example, a produce grower concerned about pesticide residue testing is going to have completely different needs than a restaurant owner who needs menu nutritional labeling," commented CEO Eric Graves. "Now, our guests can quickly navigate to pages relevant to their specific facet of the food industry directly from our home page. You will see how easy it is to partner with us to reach your goals, read stories from our existing clients, and contact our specilized food testing experts, all from one page!"

"As an ISO 17025 and NELAC accredited laboratory, providing excellent scientific results is a given," added Chief Scientific Officer Gillian Dagan. "ABC Research's dedication to providing a superior customer experience is what keeps our clients coming back year after year, and we wanted our new website to reflect the same friendly and customer focused attitude you will see in our food testing experts." 

Continued development plans for the website include bio pages for visitors to learn more about ABC Research food testing experts, streaming video guides, and downloadable content to further inform visitors on issues related to food safety, quality, and nutritional value.

Media Contact:

Chuck Ellis, ABC Research Laboratories, 352.372.0436, chucke@abcr.com

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SOURCE ABC Research Laboratories



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