BOHEMIA, N.Y., May 25, 2014 /PRNewswire-iReach/ -- Flavor Your Life, a European Union funded campaign that is dedicated to providing the latest in olive oil news, talks about a new extra virgin olive oil development opportunity that involves educational training sessions with trade operators.
The main goal of this training opportunity is to educate buyers on the importance of the quality and traceability of olive oil, including Tuscan olive oil, by teaching them to recognize the differences between different olive oil products. Olive oil may be produced with different types of olives, in different territorial regions, with different technologies, and in different climates. By knowing these differences, buyers will understand the importance of oil treatment based on the different types of oils. Understanding these differences will help trade operators know where the oils should be positioned on shelves based on consumer needs. This will help sellers increase sales tremendously.
Each year, a series of trade operators will be contacted and offered a one-to-one educational meeting. These meetings will be a part of the European High Quality promotional project. These trade operateors will present the different olive oil products, detail the organoleptic and qualitative characteristics, and present a management proposal to the trade operator. In addition, they will also present the project at some principal U.S. trade fairs. At these trade fairs, there will be a presentation of the project, a demonstration conducted by an Olive Oil Ambassador Chef, and a dedicated tasting buffet that will have different types of oil and olives. The buffet area will also have some Italian wine and cheese for trade operators to try.
The Flavor Your Life campaign, supported by the European Union, Unaprol and the Italian Ministry of Agriculture, is dedicated to providing the latest in industry news and health information about European extra virgin olive oil. Extra virgin olive oil enhances the flavors of your recipes while providing health benefits. The Flavor Your Life campaign, the voice of olive oil production quality control, aims to educate consumers so they can make informed decisions when purchasing olive oil.
Media Contact: Scott Darrohn, Flavor Your Life, 855-347-4228, firstname.lastname@example.org
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SOURCE Flavor Your Life