BOHEMIA, N.Y., May 10, 2014 /PRNewswire-iReach/ -- fishbat, an award winning online marketing company, discusses Facebook's success and the value of its 1 billion active mobile users.
According to an article published on Mashable, Facebook has recently surpassed the 1 billion user mark for monthly mobile users. In just two years, active monthly users on mobile devices have doubled from 488 million to over 1 billion. In fact, the number of monthly mobile users has increased every quarter since 2012, when the company went public. This all occurred simultaneously with Facebook's continued increase in revenue.
Justin Maas, vice president of client relations at fishbat, says this social media platform has helped people and businesses alike. "It's an incredible feat to achieve over 1 billion monthly mobile users," Maas says. "While this is great for Facebook, it's also quite important for marketers. With the number of mobile users steadily growing, it's necessary to adjust advertising plans. Not only must brands focus on mobile ads, but they must also ensure that their websites are compatible for mobile platforms. Not adjusting to these recent findings could be detrimental to business."
Maas says mobile advertising is the way of the future. "Brands that put more of a focus on mobile advertising and adhere web content for smartphones will be extremely successful in the long run," he explains. "Everyone is beginning to browse social media and websites via smartphones. By having a mobile version of your website or developing a mobile app, you can be sure that you are making it easier for your target demographic to connect with you, and hopefully make a purchase."
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, firstname.lastname@example.org
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