Exhibitor Services Company, Gilbert, Provides 4 Tips for Picking the Right Trade Show

MELVILLE, N.Y., Nov. 16, 2017 /PRNewswire-iReach/ -- Custom trade show displays company, Gilbert, explains how to select the perfect trade show for your needs. 

Trade shows are an extremely important part of a marketing plan. They provide an opportunity to make direct sales, obtain quality leads, and create a positive and lasting impression amongst a target audience. Therefore, businesses must make every effort to select and attend the best trade show. Here are four tips to guide businesses toward their ideal trade show.

  1. Decide between trade only shows and consumer shows. The first step in selecting a trade show is asking yourself who you are trying to reach and what you want to accomplish. Once you know the answers to these questions, you can choose the type of show you will attend. Attend a trade only show if your marketing goals for the event involve spreading your reach across several channels. Trade only shows provide an opportunity to interact with key stakeholders at different companies, market your business to them, and take home ideas and opportunity. Attend a consumer show if your goal is to generate sales. 
  2. Identify potential trade shows. After you've decided on the type of trade show you'll attend, identify several possible shows. Then, shorten your list by doing the necessary research. Call or email the trade show coordinators and ask them for details about the attendees—how many will be there, what demographics do they cover, etc. Only attend the shows that put you in front of your target audience. 
  3. Visit the venues. If possible, visit the venues that will host your top two to three trade shows and evaluate the space. If you're not sure how to do this, connect early with a trade show exhibit design company because they can assist you with the process of evaluating a space. You'll want to make sure the space will promote excellent traffic flow.
  4. Determine your budget. Once you have your top two to three trade shows, it's time to put together a budget. A trade show that is several hundred miles away will require a larger travel budget. You'll also need to assess the logistics of shipping and storing your exhibit. If you're unsure about how to execute these logistics, partner with a custom trade show exhibit company that handles these aspects for you.

About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events. 

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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