Exhibition Design Company, Gilbert, Shares Four Ways You Can Increase Your Return on Investment at Your Next Trade Show

MELVILLE, N.Y., Jan. 12, 2018 /PRNewswire-iReach/ -- Custom trade show exhibit design company, Gilbert, explains how businesses can boost their return on investment at any trade show.

Trade shows are essential parts of your overall marketing strategy. So, it's important to make the most out of these events. Trade show booth design company, Gilbert, shares four tips to increase your return on investment:

1.   Engage with attendees. Make sure that your trade show staff engages with attendees. All staff members should be actively monitoring the floor and approaching visitors. To help your staff focus on interacting with event attendees, Gilbert provides clients with an expert to oversee your trade show booth's physical elements. Gilbert will ensure everything with your booth runs smoothly so you can focus on conversing with prospects.

2.   Be prepared with a strategy to qualify attendees as leads. Not all trade show attendees will be interested in buying your product or service. You'll want to devote more time to those who will likely buy from you. You can help your trade show staff to do this by developing a process for identifying the value of prospects beforehand and training your staff on how to use it.

3.   Make sure your booth design draws attendees to you. Your trade show booth is similar to a website—they're both silent sales reps. Event staff will be working hard to engage prospects and convert them into qualified leads. Make sure that your booth works for you. You want it to draw people to you on its own so you can focus on educating, selling, and eliciting contact information.

4.   Input lead information into a customer relationship database at the trade show. Capturing leads is essential. If you don't obtain contact information, you won't be able to follow up with attendees after the show, and your ROI will drop significantly. The easiest way to capture contact information is to input it into a database as you take it from attendees. Give floor staff mobile devices and instruct them to enter contact information on the spot.

About Gilbert and Gilbert exhibition booth fabrication: Gilbert is a custom trade show exhibits, environment, and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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SOURCE Gilbert



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