Exhibition Design Company, Gilbert, Discusses What All CMOs & CEOs Need to Know About Trade Shows Events

MELVILLE, N.Y., Dec. 13, 2017 /PRNewswire-iReach/ -- Custom trade show booth design company, Gilbert, summarizes trade show details for the C-level.

Trade shows are an opportunity to generate leads, connect with buyers, and pitch to key decision makers. To get the most out of a trade show, instruct your trade show staff to make smart decisions. This means your company:

1. Invests in a custom booth display. A quality trade show exhibit can help you stay ahead of the competition. It can even help to position your company as an industry leader. Partnering with a custom exhibit display company means every detail of your booth receives the full attention of experts. Your booth will have a central theme and a set of cohesive marketing messages that set you apart from your competition.

2. Gives potential buyers an opportunity to see your product in action. As a CEO or CMO, you know that you are a trade show vendor's ideal target because you can make purchase decisions and you're continually on the lookout for innovative solutions. Be sure your company's exhibit gives key decision makers and buyers the opportunity to see your product in action firsthand. After all, that's what you would be looking for if you were attending.

3. Focuses on marketing a solution. Concentrate on presenting a solution to the challenges of your target audience. Making this solution a key part of your exhibit marketing will help sell your product. Giving potential buyers the opportunity to witness or learn about a solution to their problems is a must.

4. Uses a broad pitch that targets all attendees.  While it may be tempting to customize your pitch to other C-level attendees, avoid doing so. Key buyers, such as C-level attendees, want to see authenticity when viewing products in action. They do not want a tailored pitch. By utilizing a pitch and product demonstration that is targeted to all attendees, you build credibility and increase the attractiveness of your product.

About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. The Gilbert interactive trade show booth team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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SOURCE Gilbert



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