Equipment Street Announces New Restaurant Consulting Services

PONTE VEDRA BEACH, Fla., May 12, 2014 /PRNewswire-iReach/ -- To assist our restaurant buyer members in making the best possible equipment procurement decisions,  Equipment Street* will be providing consulting support  through a new partnership with O'Dell Restaurant Consulting.  Brandon O'Dell, the owner of the organization brings over 25 years of experience in the food service industry.  He has assisted hundreds of food service clients achieve their business goals in a wide variety of business types such as quick service, full service restaurants, hotel food services, private clubs, colleges, caterers, business and industry cafeterias, and convenience stores.

Throughout the site, buyers will be able to request assistance when immediate guidance is needed, before moving forward with their equipment purchases.  The planned "ask the expert" functionality will be located at critical decision points in the process where buyers might need advice on how to proceed with a bid.  If buyers are uncertain of how to create their equipment specifications, require assistance in selecting the best potential seller or need advice on how to review seller bids, they can instantly request the help of a trained industry professional. This equipment based consulting service is completely free to members and will significantly elevate the support available to the food service buyer members.

By delivering this first of numerous planned consulting offerings, Equipment Street will continue to enhance its ability to deliver a full service equipment marketplace to the business community.  The site is focused on providing buyers with all the tools and resources necessary to make educated and impactful procurement decisions.  These advisory services will also be beneficial in providing sellers with a more precise understanding of buyer needs, thus resulting in bids that are more specific and truly customized to the exact requirements of the requesting organization.

Brandon O'Dell, principal of O'Dell Restaurant Consulting states, "When I was first approached to partner with Equipment Street, I was impressed with the service that Equipment Street was setting out to offer food services. I wanted to be a part of it. I have never seen an equipment purchasing site where buyers can so easily make sellers compete for their business. Requesting multiple bids on equipment, to ensure users of the site are getting the right equipment at an equitable price, can be extremely time consuming.  It is especially challenging in the food service industry since most of these businesses are typically small and have limited resources and experience with major purchases.  I have worked with a multitude of owners who needed support when it came to selecting equipment and now, through Equipment Street, they can get if for free at the same time they are putting a bid request together.  This new offering is truly a win-win proposition for buyers and sellers.  The more educated buyers are on the specificity of their needs the easier it is for sellers to provide customized bids that meet those buyers' requirements and budget needs."

Buyers may also elect to engage O'Dell Restaurant Consulting for non-Equipment Street related needs at specially negotiated reduced rates, in addition to the free equipment procurement consulting service.  Contracted services can include but are not limited to operations and management consulting, concept development, and marketing strategy.  O'Dell focuses on teaching independently owned restaurants how to employ the organizational and reporting tools their chain competitors use every day, and how to identify a unique selling point and use emotion based marketing to create strong relationships with their customers.

In addition to the food service sector, Equipment Street supports a broad range of equipment categories including: theft prevention, office technology, software, telecom, automotive, light industrial among others.  Seller listings can be customized to enable each participant to communicate their unique product value proposition.  Buyers can receive multiple bids on their equipment needs, select the most appropriate solution and then procure the products with cash terms or through Equipment Street Finance, which offers buyers extended payment terms.

*Patent Pending

About Equipment Street:  Equipment Street is headquartered in Ponte Vedra Beach, Florida.  The company is dedicated to delivering the preferred digital equipment marketplace where buyer and sellers of equipment can network and form mutually rewarding business relationships.  Equipment Street also provides a variety of financing options to assist buyers and sellers of equipment obtain the capital they need to meet their equipment goals.  For more information about Equipment Street please visit our website at or call 877.956.4858.

About O'Dell Restaurant Consulting:  O'Dell Restaurant Consulting offers operations and marketing consulting, and strategic planning for currently operating and startup food services including restaurants, private clubs, caterers, contract management food services, concessions and more. For more information about O'Dell Restaurant Consulting please visit our website at or call 888.571.9068.

If you would like to know more about Equipment Street or wish to schedule an interview please contact Cathy Clinger at

Media Contact: Cathy Clinger, Equipment Street, 877.956.4858,

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SOURCE Equipment Street



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