Ensighten's First Year in EMEA Sees Widespread Adoption of Advanced Data & Tag Management Practices By European Companies

Ensighten's European HQ celebrates one-year anniversary winning over 70 new client brands.

LONDON, July 23, 2013 /PRNewswire-iReach/ -- Ensighten, the leader in enterprise data and tag management that enables enterprise marketers to execute any marketing initiative, achieve one-to-one marketing and deliver great experiences, celebrates its first year of EMEA operations by winning over 70 new client brands located in Europe, the Middle East and Africa since it established its EMEA HQ in London. The concept of Tag Management started in Europe and has become more and more popular for demanding marketing departments. Ensighten has found that the EMEA market has really understood the difference it brings with its Agile Marketing Platform (AMP) in comparison to the out dated container tag management tools in the market.

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Ensighten has invested heavily in the region and is the only US Tag Management company to open a technical support center staffed with skilled support and optimization engineers. The investment in the region together with the innovative approach the solution brings to the market has brought this success in a short period of time.

Adrian James, who heads up Ensighten's EMEA operations, has noticed a remarkable uptick in interest from European etailers and brands, who are turning to enterprise data and tag management to boost customer engagement and conversion rates on websites, mobile apps and other channels and devices. "We are pleased with the positive impact we've made to our clients businesses over the past year. Marketing managers can finally gain control over how their brand's website responds to particular visitors. Once they have implemented an enterprise data and tag management system, they can tailor digital experiences to specific needs and preferences of individual visitors, and they can do this without having to submit a request to their IT department," he said. "Armed with this level of marketing agility, they can do more with their marketing campaigns, experiment with 'what-if' scenarios and tests so that they can perfect offers and promotions — and increase marketing-influenced revenue."

Brands such as Capital One, Center Parcs, Co-operative Group, Hargreaves Lansdown, Hotels.com (Expedia), Majestic Wine, MoneySupermarket, National Trust, Protect Your Bubble (Assurant), RAC, Sony, Tallink Silja, TUI Travel PLC, Venere, Whitbread, have come to depend on Ensighten's enterprise data & tag management architecture to optimize their digital marketing across their web domains, mobile apps, online video and social channels.

Ensighten's EMEA customers are using Ensighten AMP to streamline a wide variety of crucial marketing functions, hotel booking apps on iPhones, responsive design sites, mobile commerce sites, Point of Sale kiosks, Games consoles and many others.

"Working in partnership with Ensighten as enabled us to be much more flexible with our analytics. Changing tagging on-the-fly and removing the need to coincide with release cycles has enabled us to collect more information about how our users interact with our websites, which in turn allows us to propose more improvements to the benefit of our business and our customers experiences online. We frequently comment on how we managed before we had a Tag Management solution in place," said Adrian Maguire, Web Analytics Manager at TUI Travel PLC.

With the advent of Ensighten Activate and Ensighten Visual Tagger, Ensighten is set to go from strength to strength in Europe and clearly define itself as the trusted advisor of enterprise businesses with sophisticated digital marketing requirements.

"We're extremely pleased with the positive impact our solutions have made in EMEA in such a short period of time. Ensighten's Agile Marketing Platform (AMP) has always been the industry's most powerful data and tag management solution. We are seeing increasing number of EMEA enterprise businesses turn to us to accelerate website performance and increase agility in managing third-party digital marketing services. We see huge potential of growth in this region as digital marketers are rapidly embracing Ensighten bring exciting times for not just us but also our clients and partners. We're looking forward to future successes with growth and expansion further in EMEA," said Josh Manion, CEO and founder of Ensighten.

Highlights of Ensighten's first year of operations in the EMEA region

  • Winning over 70 client brands
  • Successfully serving businesses across 17 countries in Europe, Middle East & Africa
  • Expansion of its support and optimization team led to the opening the new Technical Support Centre in Cardiff, Wales
  • Ensighten Connect Partner Program growth to 15 partners including top service and technology partners such as Acceleration, Adversitement, Bitbang, iJento, Intelligent Reach, iVantage, Karmarama, Maxymiser, and Quru
  • Involvement at industry events: Adobe Summit EMEA 2013, Dmexco Germany 2012, Econsultancy Digital Cream, Econsultancy JUMP, plus a breakfast seminar Dubai with Acceleration
  • Popular webinars covering topics such as mobile marketing and tag management
    • "Tag Management for Digital Marketers ­ 45 mins that will change the way you do marketing" – with Acceleration. Recording available here
    • "Mobile Marketing: How To Increase Agility & Optimise ROI" – with Webtrends. Recording available here

ABOUT ENSIGHTEN

Ensighten, the leader in enterprise data and tag management, boosts marketing agility and eases privacy compliance with the industry's first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. With Ensighten AMP, businesses rapidly execute any marketing initiative, achieve one-to-one marketing and deliver great user experiences. Ensighten's proprietary data and tag delivery network and patented technology give organizations unmatched ability to deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers use Ensighten AMP to collect, own and use their onsite, offsite and offline data. Ensighten AMP processes over a trillion tag requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for top brands that include Brooks Brothers, Capital One, E-Trade, Microsoft, Monster.com, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Walmart. Visit us at www.ensighten.com and follow on facebook.com/ensighten and @ensighten.

Media Contact: Priya Patel, Ensighten, (+)44 (0)1582 635 680, pr@ensighten.com

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SOURCE Ensighten



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