Ensighten Showcases Latest Tag Management Technology for the Financial Services and Insurance Industries at NetFinance 2013

Financial services marketers and digital marketing experts from the banking and financial services sector convene in Phoenix; Ensighten showcases the latest real-time tag management technology and highlights successful implementations at some of the world's top financial services firms.

PHOENIX, April 30, 2013 /PRNewswire-iReach/ -- (NetFinance 2013) Ensighten, innovator of Real-Time™ Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, is showcasing the latest version of Ensighten Manage at this year's NetFinance conference. Ensighten Manage 2.0, the industry's only real-time tag management system (TMS), enables non-technical business users to master advanced tag management techniques that increase visitor engagement and conversion to sale while increasing site-wide performance by 20-40 percent.

(Photo: http://photos.prnewswire.com/prnh/20130430/CG03969)

"This sector is characterized by an intense focus on engagement with the customer, while ensuring privacy is acknowledged and respected," said Des Cahill, VP of marketing at Ensighten. "We're seeing huge adoption of digital marketing techniques by the some of the leaders in the financial services sector — especially by credit card and insurance companies. This is driving heightened interest in Ensighten's tag management technology. We invite attendees to drop by our booth and see how Ensighten Manage can streamline their digital marketing processes and boost their marketing agility."

HOW TO MEET ENSIGHTEN AT NETFINANCE 2013

  • Ensighten is presenting on a panel: "3x Rapid-Fire Presentations Of Cutting-Edge Solutions" (Wednesday, May 1, 12:35 pm). Attend the panel to learn how three financial services companies are turning tags into riches.
  • Drop by Ensighten at booth Number One to get a demo of Ensighten Manage™ 2.0, the latest in real-time tag management technology. Learn how Ensighten is enabling digital marketing professionals in the financial services sector to shorten deployment cycles, gain control of website functionality, and boost visitor engagement with innovations that include Visual Tagger™, Tag Conditions, and support for enterprise workflow.
  • To set up an interview with Ensighten, email Tim Cox at tim@zingpr.com.

THE STATE OF THE ART: REAL-TIME TAG MANAGEMENT
Ensighten has pioneered the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. Ensighten's intuitive interface lets non-technical marketing professionals easily add, remove, or modify any third-party digital marketing tag or pixel, and see the results immediately — without calling IT for help. Ensighten Manage is the only tag management system that gives marketers and website analysts precise tag control over website behavior by visitor, session, and page. Ensighten's technology harmonizes tag data collection across all platforms and devices: Web, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. See: https://www.ensighten.com/products/overview

ABOUT ENSIGHTEN
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 75,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for more than 100 Fortune 1000 brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact: Tim Cox, ZingPR, +1-650-369-7784, tim@zingpr.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Ensighten



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