Ensighten Launches Manage 2.0 -- The Most Powerful Tag Management Platform Is Now The Easiest To Use

As the web becomes the primary channel for customer engagement, marketers demand more control over the wide array of digital marketing services that control the analytics, social sharing and conversion tracking of their high-traffic websites. Ensighten Manage 2.0 lets business users unlock advanced data collection, visitor tracking and website personalization features while accelerating site responsiveness.

SAN FRANCISCO, Jan. 31, 2013 /PRNewswire-iReach/ -- AGILITY2013 -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimize digital marketing performance, has released a major upgrade to Ensighten Manage, its flagship cloud-based tag management product for enterprise websites. This latest version of the industry's only real-time tag management system (TMS) enables non-technical business users to master advanced tag management techniques that increase visitor engagement and conversion to sale while increasing site-wide performance by 20-40 percent.

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Ensighten Manage 2.0—the industry's most powerful and scalable enterprise tag management system—is now also the easiest to use. Manage 2.0 introduces a new, intuitive interface that features an on-website tagging interface, and step-by-step wizards that simplify the deployment and management of leading tags for non-technical web managers while retaining all the advanced customization capabilities that power users demand. Key features include:

  • Ensighten Visual Tagger™ – configure any tag while viewing your website in a browser. Easily create a data layer for your website by visually identifying and mapping page data elements. Edit and deploy your tags more efficiently using an Ensighten Data Layer. Enrich your analytics and optimization capabilities with enhanced segmentation, profiling, targeting and personalization.
  • Ensighten App Library™ – marketers can find it difficult to add conversion tracking, analytics or social features tags to their websites. The Ensighten App Library, a collection of pre-configured app modules, makes it incredibly easy to add popular digital marketing services to a website. The App Library also enables third-party vendors of digital marketing technology to be seamlessly integrated into Ensighten Manage.
  • Tag Conditions – Manage 2.0 brings unprecedented control over tag behavior. Create unlimited business rules to control when and where tags or groups of tags are triggered, with fine-grain control of tag firing on a per-visitor, per-session, or per-page basis.
  • Enterprise Workflow – management of complex websites is often handled by mix of technical and non-technical users. New permission and alerting capabilities enable team members to collaborate on tag editing, testing, approval, and deployment. A new Spaces feature lets administrators specify easily manage hundreds of sites and development environments with unprecedented control.

Josh Manion, CEO and founder of Ensighten, noted that demand for tag management technologies has dramatically accelerated in the past year. Usage within the enterprise is also broadening, and has crossed over from customer intelligence professionals to customer acquisition groups, and from power users to business users. "Ensighten Manage has always been the industry's most powerful tag management solution, powering the needs of e-commerce leaders like Microsoft, United Airlines, Staples and Target," he said. "With the launch of Manage 2.0, we're bringing unprecedented ease of use and real innovation to market with features like Visual Tagger and App Library, while maintaining all the power and scalability that has been the key to our ongoing market leadership in enterprise tag management."

Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact:

Tim Cox Ensighten, 650-369-7784, tim@zingpr.com

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SOURCE Ensighten



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