Employee Benefit Administrator, Clarity Benefit Solutions, Shares Seven Ways for Brokers to Create Opportunities Through Benefit Administration

NEW YORK, July 18, 2017 /PRNewswire-iReach/ -- Employee benefit and health savings account administrator, Clarity Benefit Solutions, shares seven ways for brokers to create opportunities through benefit administration.

  1. Simplify complex concepts. Effective brokers know that a majority of their clients are not comfortable with the wide option of insurance package choices available, and they seek out tools to simplify the process. An online benefits program features user-friendly tools and dashboards to effectively handle complex eligibility rules and costing calculations.
  2. Practice being proactive. Today, benefit administration is so much more than delivering insurance administration. Brokers who wish to create their own opportunities will become a one-stop-shop for benefits, human resources, and payroll. Play an active role in securing the best benefit rates and plans for clients. Take on a consultant role rather than simply serving as a salesperson.
  3. Utilize modern technology to increase revenue. Leveraging technology can help brokers stay competitive and drive sales. There are many benefit technology platforms that can help brokers market and sell more products.  Decision support tools can actually upsell for brokers by providing tailored guidance on the best benefit plans for each employee.  In this way, online benefit platforms automate the process of selling more voluntary products like life insurance, identity theft protection, and pre-paid legal services.
  4. Expand your horizons. Opportunities abound for brokers that are willing to service working, but uninsured workers—a majority which are blue-collar. Targeting this market can result in new business. Chances are, they will need a great deal of advice when it comes to selecting the best options for their specific situations.
  5. Use social media. Social media platforms have penetrated all aspects of life. Brokers who use Facebook, Instagram, LinkedIn, and Snapchat as a means to keep customers educated and engaged, are helping their customers in the best way possible.
  6. Never stop learning. Speaking of education, brokers should always be striving to be more knowledgeable about the industry. Read the trades, attend seminars, meet with colleagues to share insight and expertise. Always bring any newfound knowledge to clients.
  7. Advocate complete compliance. Maintaining compliance remains a challenge to brokers' clients—especially as the laws are poised to change. Be a trusted resource to clients by staying on top of compliance issues and relaying pertinent information to clients immediately.

About Clarity Benefit Solutions: Clarity Benefit Solutions provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, we have provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.

Media Contact: Calvin Clark, Clarity Benefit Solutions, 732-428-8272, cclark@claritybenefitsolutions.com

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SOURCE Clarity Benefit Solutions



Banking & Financial Services, Insurance, Human Resource & Workforce Management, Health Care & Hospitals, Health Insurance

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