Dropps® Introduces its Softer Side with Fabric Softener Pacs

New Product Adds Natural Scent and Softness to "Toss and Go" Dissolvable Pacs

PHILADELPHIA, March 26, 2012 /PRNewswire-iReach/ -- Dropps®- the innovative brand that has been making laundry "laundr-easy" since 2006 with Dropps Laundry Detergent Pacs – is pleased to announce the launch of its newest product, Dropps Fabric Softener Pacs. Providing a long-lasting scent and good-for-you softness, Dropps Fabric Softener Pacs are filled with natural minerals that flow through fibers, leaving fabrics consistently light, breathable and fresh from wash to wash.

(Photo: http://photos.prnewswire.com/prnh/20120326/CG75932)

Finally, there is an in-wash softener designed to conveniently toss in at the beginning of your wash cycle, thus eliminating the extra, once-common rinse cycle step. Gentle enough for baby's skin, Dropps' unique mineral formula softens clothes without suffocating fibers, keeping towels absorbent, athletic wear wickable, and infant clothes flame-retardant. Dropps Fabric Softener Pacs work in all washers and all water temperatures on all fabrics and colors, leaving loved ones with comfortable, clean clothing that has long-lasting fragrance and freshness.

Dropps Fabric Softener Pacs are also eco-friendly, from formula to packaging. The formula is created from clay material, formed naturally from a chemical alteration of volcanic ash; it is then enclosed in an energy-efficient dissolvable pac before comprising a stand up, easy-to-use zip lock pouch. The tiny pac packaging is biodegradable and safe in all septic tanks, while the stand-up pouch is part of a revolutionary recycling solution resulting from a partnership between Dropps® and TerraCycle®, the international upcycling enthusiast. Beginning in April 2011, the Dropps Laundry Detergent Pouch Brigade® succeeded in making Dropps a 100 percent zero waste product, earning greenbacks for charities, schools and environmental organizations. With the advent of Dropps Fabric Softener Pacs, individuals, families and large-scale launderers alike are encouraged to send empty Dropps packages to TerraCycle using the free pre-paid labels in support of these green efforts. No leftovers, no waste, no problem.

Dropps Fabric Softener Pacs™ are now available in 16-load pouches in Lavender, Wild Orchid and Orange Blossom scents, and can be purchased online at www.store.dropps.com and select  e-tailers. Please visit www.dropps.com and http://www.facebook.com/Dropps for more information.

About Dropps® Laundry Detergent Pacs:

The Dropps brand redefines convenience in the laundry category as a pioneer of easy, sustainable living. Launched in 2006, Dropps is an innovative liquid laundry detergent packaged in pre-measured, dissolvable pacs.  Its super-concentrated, convenient "toss-and-go" form takes the mess and confusion out of pouring liquid from giant plastic jugs and makes it super-lightweight to handle.  Dropps works for all colors, fabrics, and temperatures – in hot or cold water. The pacs dissolve completely in all washers – high efficiency (HE), front loaders, top loaders, and standard washers. The Dropps laundry detergent formulas are certified by the EPA Design for the Environment (DfE) and are phosphate-free, NPE-free and biodegradable, making them as good on the planet as they are on your clothes and skin.  Dropps is a brand of Cot'n Wash Inc., based in Ardmore, Pennsylvania.  For more information, please visit www.dropps.com.

Media Contact: Sydney Waldron, Dropps (Cot'n Wash, Inc.), 215-567-3838, sydney@dropps.com

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SOURCE Dropps (Cot'n Wash, Inc.)

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