Digital Marketing Agency fishbat Shares How to Successfully Use Ad Retargeting for Your Business

NEW YORK, Feb. 21, 2018 /PRNewswire-iReach/ -- To help businesses get more from their marketing efforts, award-winning internet marketing company, fishbat, explains how you can use ad retargeting to market to consumers who don't buy right away.

Ad retargeting is an effective way to reach potential buyers who don't buy the first time they interact with your product or service. Many companies will regularly include remarketing as part of their larger marketing campaign because most buyers don't buy immediately—it can take repeat exposure to an ad before a customer decides to buy.

Successful remarketing starts with a goal. Determine what you want to achieve through remarketing before implementing any type of ad retargeting campaign. Most businesses use ad retargeting to build awareness or increase conversion rates.

  • Awareness campaigns are useful when you want to put yourself back in front of past website visitors so that you can let them know about sales, promotions, new products, and new features.
  • Conversion campaigns work well when you're retargeting consumers that have demonstrated an interest in a product or service. The goal is to put company advertisements in front of them again to bring them back to your website and move them further down the sales funnel.  

You can implement an ad retargeting campaign after you've selected your goals. Businesses have a few options for retargeting campaigns, including:

  • Pixel-based retargeting. In this type of ad-retargeting campaign, JavaScript is placed on a visitor's browser so that when they leave your site the retargeting platform knows to display your ads on their screen as they browse the web.
  • List-based retargeting. This retargeting campaign requires you to have a list of contacts. You upload that list to a retargeting platform and the platform finds those contacts and puts your ads in front of them.

Once you select the type of remarketing campaign you'd like to use, you simply need to let it run.


Digital Marketing Agency fishbat is a full-service marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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SOURCE fishbat

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