Digital Marketing Agency, fishbat, Shares 6 Professional Blogging Tips

PATCHOGUE, N.Y., Nov. 27, 2017 /PRNewswire-iReach/ -- fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares six strategies to help businesses successfully launch and maintain a blog.

1. Understand what your audience wants. Understanding what your audience wants to read about on your blog is the most important aspect of blogging. In order to provide content your audience wants to read, you must learn what they like, dislike, gravitate towards, and so forth. Discover their pain points and what keeps them up at night and unearth what matters the most to them. Once you thoroughly understand your audience, you're ready to write to them.

2. Write to and for your audience. Your blog is for your audience. Write for them and be flexible. Offer solutions to their pain points and provide content that speaks to what they care about. As you establish a relationship with your followers, pay attention to what they ask for and respond in kind. Don't use your blog as a soapbox to tout your products and services. A blog is a place where you and your employees engage with your audience on a human level. While you can sell products and services on your blog, keep the hype to a minimum and focus on helping your audience first. By nature, blog posts are informative and helpful.

3. Be engaging, transparent, and human. Blogs are a platform for engagement. This means you want to show emotion, be funny, and be transparent. Present your human side first and your business side second. Writing conversationally is a must. Posing questions to your audience in your blog posts helps establish a conversational tone while driving engagement.

4. Post regularly and apply SEO best-practices. The more you post the better, within reason. Each post should include a few keywords, and those keywords should be placed in certain parts of the post.

5. Structure blog posts for scanners. Most readers will scan your posts. This means you'll need to use large headings, bullet points, and keep paragraphs small. Three sentences per paragraph, or one thought per paragraph, is sufficient. Break up walls of text with pictures, infographics, and illustrations. Make key details easy for a scroller to spot.

6. Include a call to action. Don't be afraid to ask readers to take action. In fact, if you want engagement, you'll probably need to ask for it. A call to action can be as simple as a question. Place your call to action at the bottom of your blog. A call to action should tell readers what you're asking them to do, why you're asking them to take action, and how they'll benefit.

About fishbat

fishbat New York digital marketing agency is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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SOURCE fishbat

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