Digital Marketing Agency, fishbat, Shares 4 Reasons Why You Should Make Tracking Your Agency's Results a Habit in 2018

NEW YORK, Dec. 8, 2017 /PRNewswire-iReach/ -- fishbat, a digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, explains why measuring your return on investment is a must in 2018.

  1. Measuring your ROI increases the effectiveness of your marketing. Measuring the ROI of each aspect of your marketing plan highlights which marketing channels and tactics are working and which aren't. With these insights, you or your team can make changes to improve the overall effectiveness of your marketing. If your results don't improve, you know it's time to cut that channel or tactic out of your marketing strategy and try something new.
  2. Measuring your ROI saves you money. Assessing your ROI shows you exactly where you're making money and where you're losing money. Such data lets you pause marketing strategies that aren't effective while you search for new ones. It also enables you to funnel more money into marketing strategies that are effective. Ultimately, measuring your results prevents you from throwing money away.
  3. Measuring your ROI lets you outperform your competitors. The results of your marketing efforts show you where your brand excels. You can then emphasize strong and unique aspects of your brand to gain an advantage over your competitors.
  4. Measuring your ROI lets you grow your business wisely. To grow successfully and at a safe pace, you need to know what marketing strategies are working for your company. You're more likely to expand your business correctly if you plan future quarters and goals based on marketing strategies that work.


fishbat digital marketing company is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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SOURCE fishbat

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