Digital Marketing Agency, fishbat: Increase Your Rankings by Applying These 4 SEO Techniques

NEW YORK, Nov. 29, 2017 /PRNewswire-iReach/ -- fishbat, a digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, provides four SEO strategies for businesses that want to improve their web ranking.                    

Improving your site's overall ranking takes time, but it's worth it when you generate a steady flow of quality leads from search traffic. Expert digital marketing agency, fishbat, shares four ways businesses can improve their search ranking:

  1. Publish quality content regularly. Content is, arguably, the most significant driver of traffic. Companies looking to rank higher on the web must publish original content on a regular basis. The material posted should include strategically selected keywords. For example, if large businesses dominate top rankings, your keyword selection strategy should involve using long-tail keywords. You also want to focus on creating quality content. Quality over quantity is the rule of thumb to follow. If your content lacks quality, any short-term increase in traffic will dwindle because as soon as visitors realize your site doesn't provide them with helpful information, they will stop visiting.
  2. Get help with the "technical" part of SEO. Your site's navigational structure, your use of tags, and other "behind the scenes" elements affect your ranking. SEO best practices include on-page optimization, off-page optimization, and technical website optimization. Focusing on content alone won't help you if the structure of your site ruins your SEO efforts. If you're unfamiliar with how to improve the technical aspects of your website, consider working with a marketing agency.
  3. Improve load time. Visitors are more likely to navigate away from sites that take longer than three seconds to load. Make sure your site loads quickly. It's also important to use a responsive web design so visitors can easily access your site on their cell phone or tablet.
  4. Get backlinks. The more sites that link to you the better. However, make an effort to obtain earned backlinks. Reach out to authoritative sites in your industry and develop a relationship with them. When the timing is right, ask for the backlink in whatever way is most appropriate.

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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SOURCE fishbat

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