Digital Marketing Agency, fishbat, Discusses Six Ways to Improve Your Brand Before the New Year

TRIBECA, N.Y., Nov. 14, 2017 /PRNewswire-iReach/ -- fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares six ways to improve your brand before the New Year.

Many businesses may not put their brand image first as a priority, which can certainly be damaging. Your brand identity speaks to and engages your audience, and is incredibly important for the survival and continued success of your business. With the holidays approaching, it is easy for many businesses to get caught up with end-of-year events, profit and loss analyses, and inventory assessments. However, as 2018 nears, every business should commit to a head start on its New Year's resolutions.

There is always room to improve and revise your goals for the business. The New Year is an extra push to examine this year's results and learn from it. Here are six ways that a business can improve its brand before 2018:

  1. Content Survey and review your previous content. Has brand messaging stayed consistent? Is it original and thought-provoking? Are you using a strong brand voice throughout social media? Furthermore, it's essential to audit your content and make sure that it has aligned with your brand values. If not, take this time to plan and revise content for future messaging.
  2. Quality It's important to have high quality content throughout your social media platforms and your website. Quality content will speak to your audience and will differentiate your business in its industry. Improve the quality of your imagery by investing in the right resources, tools and equipment.
  3. Connection Stay connected and up-to-date on all of your social media platforms. Are you engaging with your audience? By staying in communication with your consumers and/or clientele, it will improve brand loyalty and appeal.
  4. Metrics Assess your metrics reports, reviewing the overall year and month-to-month accomplishments and pitfalls. Determine the reasons as to why your business has succeeded or failed at certain times, due to specific imagery, or by choosing targeted demographics.    
  5. Budget Evaluate the marketing strategy, goals and budget from 2017. What was achieved with the previous budget, and does it need to be modified for the New Year? Discuss with your management team to include or expand a budget for marketing, as it will only continue to support the business and its goals.
  6. Competition Check in on your competitors. It will be beneficial to examine the strengths of the businesses that are succeeding and the weaknesses of those that aren't. Take note of what is working for your fellow industry leaders. Brainstorm as to how your business can continue to captivate your audience and if any changes need to be made.

By auditing your business' brand and making the necessary changes to improve, this will allow you to start 2018 on the right foot and with a clear brand vision.

fishbat digital marketing company takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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SOURCE fishbat

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