Digital Marketing Agency fishbat Discusses 4 Marketing Mistakes to Avoid

NEW YORK, Dec. 20, 2017 /PRNewswire-iReach/ -- Digital marketing agency, fishbat, lists four common marketing mistakes businesses should avoid if they want to be more successful.

In a sea of marketing tools, platforms, and tips, it's easy for businesses to get lost. However, if you can avoid making some of the more costly mistakes, you'll be ahead of the curve. To assist companies with smart marketing, award-winning digital marketing agency, fishbat, shares the top four marketing mistakes to avoid:

  1. No research. Launching a marketing campaign without researching your audience is, arguably, one of the worst mistakes you can make. It's similar to preparing a speech for a room full of hundreds of people without knowing anything about them. Identifying your audience—their likes and dislikes, what they need, and where to reach them— can save you thousands of dollars. It can also help you to achieve your business goals in less time.
  2. No positioning. Businesses must understand their unique selling proposition before creating marketing materials. Marketing materials should also be crafted from a set of key messages to increase consistency. Without proper positioning, it will be difficult for your customers to recognize you or what you do. It will also be harder to beat the competition.
  3. No catering to repeat customers. It takes more time, money, and effort to market to potential customers. It pays to turn repeat customers into buyers who are loyal to your brand. Examine where repeat customers are coming from and why they're coming to you. It may be worth investing in a rewards program as a way to say thank you to these valuable customers.
  4. No SEO. Companies conduct the majority of their business online today, showing that it's essential to invest in SEO. Proper SEO planning can help your business get seen online, and this means more customers will be able to find you. Unfortunately, maximizing your search engine optimization is easier said than done. With a variety of tactics to choose from, those who don't know much about SEO should consult with an expert. A small SEO investment can generate massive returns.

fishbat New York digital marketing agency is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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SOURCE fishbat

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