NEW YORK, June 5, 2013 /PRNewswire-iReach/ -- In anticipation of the mass adoption of 4K/Ultra High Definition (UHD) technology worldwide, New York's Digital Arts (www.digitalartsny.com) is blazing a trail in the feature and TV communities with the first true-4K post production facility on the East Coast. This ground-breaking advance fuses the latest 4K color grading and finishing capabilities with state-of-the-art audio technologies, in a landmark, ultra-modern, environment – unleashing new and exciting possibilities for feature and broadcast producers to create and deliver compelling 4K and UHD content.
"We're passionate about creative excellence, and with this next-generation facility, we're opening a new chapter in New York's long tradition for innovation," said Digital Arts' founder Axel Ericson. "We have built an inspiring environment where experienced digital artists have the latest technology at their disposal in order to collaborate creatively with filmmakers in this new paradigm. It's a home for storytellers to develop the emotional qualities of their projects through beautifully-crafted sound and images.
"In designing these facilities I knew we had the opportunity to start from the ground up in our approach to image, sound and the creative working environment itself. Through a careful set of choices and a no-compromise approach to detail, Digital Arts sets a new milestone in New York. We are establishing new standards of excellence to fulfill the potential of today's digital production technology through our new post production infrastructure."
Digital Arts' cutting-edge services have already attracted a number of high-profile projects. The company provided the audio facilities for legendary sound mixer Lee Dichter to complete Woody Allen's upcoming feature Blue Jasmine. Digital Arts was home to HBO's music documentary Beyoncé: Life Is But A Dream, and completed the audio design and mixing on the critically-acclaimed feature Hide Your Smiling Faces, directed by Daniel Patrick Carbone. The company also conducted the DI color grade on the feature Plus One, attended by director by Dennis Iliadis and cinematographer Mihai Malaimare Jr.
Superior 4K DI grading theater:
Digital Art's realtime 4K, 2K and HD color correction and finishing facility maximizes the image quality of digital cinematography. It delivers new levels of productivity through advanced and efficient, file-based workflows for the very latest digital cameras. The infrastructure features extensive color science, including ACES, across ASSIMILATE Scratch and DaVinci Resolve grading platforms. The 27-seat DI theater combines a Christie 4220 4K digital projector with a 17ft 4K mesh screen, from Image Screens in Germany, resulting in peerless image quality. Digital Arts also provides complete workflows, including digital dailies grading, editorial, DCP mastering and LTO-6 archival.
Speaking about the capabilities of Digital Arts' new DI theater Ted Schilowitz, of RED Digital Cinema, said, "RED is paying close attention to those post production companies and DI grading and finishing houses that really understand the importance and value of true, high-fidelity post, finishing and delivery. One of those DI facilities is Digital Arts, right in the heart of NYC. It's great that Axel and his team are driving the technology with a full-on 4K DI grading bay, that can also serve the needs of those shooting RED today and deliver both HD and 4K versions with the same toolset."
Premier 7.1 sound mixing:
Ericson has carried the same meticulous attention to detail into designing a landmark audio mixing environment. Sharing the same theater setting, the company's state-of-the-art, Dolby-approved, re-recording dubstage includes 7.1 and 5.1 surround/stereo audio mixing using the latest Meyer Sound EXP cinema series speakers. Quad ProTools HDX2, with four satellites, and double 32-channel D-control ES Icon consoles, enable sound mixing teams to work collaboratively together. Services also include editorial, sound design, ADR and voiceover recording.
"Digital Arts' new dubstage is a world-class facility," said Lee Dichter, Woody Allen's long-time sound mixer. "During my career I have worked in environments where every detail has been tuned to perfection. To my delight, I discovered that Axel understands the art of sound mixing, and has designed a truly inspirational room. There's an impressive clarity, power and transparency to the audio it delivers. I found it a great experience while sculpting the dialogue tracks, and bringing out the subtle intimacies of the performances, in Blue Jasmine, Woody Allen's new feature."
News of Digital Art's advance is made as incentives offered by the New York State Post Production Tax Credit were recently boosted to a 30% tax credit on post production expenditure. The company has become a member of the New York Post Alliance.
"Our vision is to deliver New York's most creative post-production experience while achieving significant advances in quality," said Ericson. "I want to energize the feature and broadcast communities, and give them something really special, that reflects the vibrancy of the city."
Digital Art's creative talent pool includes acclaimed feature and commercials colorist Milan Boncich (Beginners, Fair Game, Bobby Fischer Against The World), award-winning editor/director David Jakubovic (TWA Flight 800, The Forest Is Red, When Nietzsche Wept) and leading sound designer/re-recording mixer Chris Foster (30 Rock, Damages, Hide Your Smiling Faces).
About Digital Arts: Located in the heart of New York City, Digital Arts provides ultra-modern picture and audio finishing services for feature and high-end TV productions within a 12,000sq/ft facility. The company was established by Axel Ericson, a technology pioneer who has over 25 years of experience in composing, sound design and mixing, producing, color grading and finishing. During his career Ericson has received numerous accolades – MTV, Emmy, Promomax/BDA and Monitor awards, and a Grammy nomination. Under his auspices, Digital Arts created one of NYC's first HD infrastructures and became the finishing house for major TV brands including National Geographic, A&E, ABC, Disney, History Channel and many more. Digital Arts has continued its pioneering endeavors launching the first true 4K infrastructure on the US East Coast for full 4K finishing. For more information visit www.digitalartsny.com.
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SOURCE Digital Arts